Hotel Chocolat credits ‘multichannel model’ for customer boost

Hotel Chocolat has grown revenues by 40% in the first half of its financial year, with its digital strategy, subscription offer and loyalty scheme driving customer acquisition in all markets. Hotel Chocolat has ascribed its “strong brand position” and “multichannel...

Iceland brings back marketing director role

Iceland has promoted former head of customer and marketing, Caspar Nelson, to the resurrected marketing director position. Source: Shutterstock Iceland has reinstated the marketing director role, promoting Caspar Nelson to the position following almost four years at...

Formula 1 marketing director exits

Ellie Norman has stepped down from the role ahead of taking on a new challenge. Source: Shutterstock Ellie Norman has decided to leave her role as director of marketing at Formula 1 after five years ahead of taking on a new challenge. She joined the organisation in...

P&G reports more effective marketing after upping digital spend

Procter & Gamble (P&G) has reported a notable improvement in the effectiveness of its marketing spend, three months on from vowing to increase its investment in digital media. At the same time, the FMCG giant has continued to up its marketing investment to...

An Insurance Firm For Your Car And Extra

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