Ritson on the ten traits of a successful marketer

There are ten character traits that combine to make better marketers, according to Marketing Week Mini MBA founder and columnist Mark Ritson. Speaking today (10 June) at the Festival of Marketing: Fast Forward, he explained why a rule breaking mentality, curiosity and...

Just Eat’s CMO: Remove yourself from the bubble

Just Eat’s CMO has emphasised the need for marketers to take a step back and detach themselves from the brand in order to truly understand what customers want. “It’s the basic school of marketing: remember you are not the customer and therefore your opinion is...

Enterprise Insider

In case you are bringing your brick and mortar store online or planning to launch an eCommerce retailer, having a marketing technique in place would increase your chances of success. CLASS ACTION WAIVER. THESE PHRASES DO NOT PERMIT CLASS OR COLLECTIVE ARBITRATIONS,...