What is a SaaS ecommerce platform? SaaS is an amalgamation of several words that have been thrown about a lot recently. There are all kinds of SaaS ecommerce platforms which fill various business functions. SaaS ecommerce platforms are really only a small part of the whole SaaS business. But the SaaS market itself is growing larger every day.
Merchants don’t need to know any programming or be trained in that field
The term “SaaS” stands for “Software as a Service.” The vendors who provide these services offer a robust web application which can be used by merchants to operate their businesses. The biggest benefit to using this type of platform is that the merchants don’t need to know any programming or be trained in that field. All they have to do is install the software and follow the simple instructions provided by the SaaS provider. Merchants will typically be charged a monthly fee for using their account. But there are also many SaaS providers who offer completely free accounts for their customers.
You pay only for what you use
So why should you use SaaS ecommerce platforms over on-premise software licensing? When you consider the costs involved in purchasing on-premise software, the licensing fee itself is more than the profits you will make on the sale. On the other hand, with SaaS software you pay only for what you use – hence the lower cost. The vendor also allows you to focus more time and resources on improving your sales and marketing performance.
Solutions for a multitude of e-commerce stores
One of the most popular SaaS Ecommerce platforms is Shopify. This company provides both SaaS and on-premise solutions for a multitude of e-commerce stores including boutique shops, specialty shops, local shops, global brands, and online boutiques and specialty stores. With Shopify, merchants can manage their online stores from a centralized location that will include multiple currency, custom domain, and homepage designs. In addition, Shopify offers a variety of free tools to help the merchant to create the ultimate shopping experience, as well as powerful reporting and analytics tools.
Flexible and easy to use product catalog creation and management
Another popular SaaS Ecommerce platform is Woocommerce. Woocommerce is considered by many to be the world’s leading Ecommerce platforms. It includes a flexible and easy to use product catalog creation and management features along with extensive marketing and advertising options. With WoCommerce, merchants can easily manage and maintain multiple websites, blogs, or storefronts all in one place. This also reduces the amount of time you need to spend on administrative tasks and can significantly reduce the overall cost of maintaining your ecommerce platforms.
If you are looking for an enterprise-grade Ecommerce platform that’s not only flexible but also fully customizable, consider Shopify, WordPress, or Magento. These popular Ecommerce platforms provide the ability to easily manage online storefronts while saving businesses a substantial amount of money on web hosting fees. While these are only three of the most popular Ecommerce platforms available, they are great places to start for new businesses that don’t yet have a strong web presence.