Extensions and souvenirs | Seth’s Blog

When a brand name is productive, there’s generally a wish to extend it.

Disneyland was an extension of Disney motion pictures. It mirrored some of the magic of the motion pictures, but designed a thing new and precious as well. Disneyland had some of the Disney essence and then built one thing additive and new.

Apple did the same matter with the Iphone in extending the manufacturer of the Mac.

On the other hand, the new Leica view is just a memento. It is not a far better look at. It is not more of a Leica than any of a dozen other overpriced watches could be noticed to be. It’s simply just there to remind you that you favored the first. It is a souvenir of a experience, not the creator.

Nothing at all improper with a memento. I’m positive Leica will make a earnings from their check out with small harm to the promise that the brand name itself would make. But make far too quite a few souvenirs and you grow to be a hollow shell, throwing away the chance to make the alter you find.

The crappy t-shirt you acquired at your most loved musician’s concert is a souvenir, but they shouldn’t depend on that as their legacy or the motor of their growth.

All working day, particular person creators have to make possibilities about what they are going to do future. From time to time we can build an extension. And sometimes, we make a decision to make a souvenir alternatively.