How far can EasyGroup push its brand?

EasyGroup, the brain child of Sir Stelios Haji-Ioannou, has launched myriad of brand extensions over its 23 years of existence. Established to expand the ‘Easy’ brand following the successful launch of airline EasyJet in 1995, the group has since ventured into...

Brand Manufacturing Unit On-line

If you might be uncertain, you must get independent advice before you apply for any product or commit to any plan. There are plenty of magnificence brands on the market which are affordable, age-appropriate and perfect for a wide range of pores and skin sorts — and...

Amazon retains crown as world’s most valuable brand

Amazon has been crowned the world’s most valuable brand for the third year in a row, according to the Kantar BrandZ 2021 Top 100 ranking. The success of the ecommerce giant comes amid a record year of growth for brands on the ranking. Overall, the top 100 brands grew...

Morrisons launches first ad as part of new brand positioning

Morrisons has unveiled the first ad under its newly launched ‘Make Good Things Happen’ brand positioning as it looks to get consumers to “re-evaluate the way they look at food”. The ad, created by Publicis.Poke, showcases the freshness and quality of Morrisons’...

Could the rise of virtual worlds spell the end of the corporate brand?

“This could be the end of the corporate brand and it could be the new era of the personal brand,” according to futurist Tracey Follows. Speaking at the Festival of Marketing: Fast Forward today (9 June), Follows discussed how the changing nature of identity for both...