How Bloom & Wild is using TV to drive brand fame

Bloom & Wild had a problem. While the online florist was blooming into the leading player in its market through its activity on performance channels, the business had identified that its brand awareness was “way off” compared to its competitors. So in 2020, the...

Marketers must keep ‘laser focus’ on digital brand safety

While digital platforms including YouTube and Facebook have made “significant” progress in tackling harmful content and ensuring safety for both users and brands, Diageo’s global media director Isabel Massey has warned that the work is “only just beginning”. The...

Tesco’s brand director to step down after completing brand turnaround

Michelle McEttrick is leaving the supermarket after six years having played a “key role” in the turnaround of the Tesco brand. Tesco’s group brand director Michelle McEttrick is set to leave the supermarket at the end of May after playing a “key role” in the brand’s...

John Lewis eyes price conscious shoppers with value own brand launch

The Anyday range will undercut existing own brand John Lewis ranges by 20%. John Lewis is launching a value-focused own brand range of 2,400 products priced 20% lower than its current own label collections, as the department store chain gears up to reopen its doors on...