Dec 2, 2020
Channel 4 has revealed a new brand purpose as part of a five-year strategy that aims to focus the broadcaster on digital audiences and revenue streams amid shifting viewer habits and growing competition. Launched at an event earlier today by CEO Alex Mahon, Channel...
Sep 7, 2020
Maynard Bassett’s is bringing back its ‘set the juice loose’ strapline in a new marketing campaign as it looks to “breath new life” into the brand. The campaign marks the first time Maynard Bassetts has advertised since 2016 in a bid to re-engage with consumers and...
Jun 30, 2020
Amazon has consolidated its position as the world’s most valuable brand, boasting a 32% increase on last year to reach $416bn. According to Kantar’s new global BrandZ ranking, which covers the 12 months to 7 April, Amazon remains in front of Apple for the second year...
Jun 25, 2020
By prioritising “ruthlessly” and unleashing the power of rapid decision making, pharmaceutical giant GlaxoSmithKline has been able to stay ahead of the curve during the Covid-19 pandemic, says global CMO Tamara Rogers. Speaking yesterday (24 June) at Cannes Lions...
Apr 29, 2020
The John Lewis Partnership is bringing back separate director roles for John Lewis and Waitrose in a move it says will allow it to get the “best of both worlds” out of its new management structure. The John Lewis Partnership (JLP) has ditched its plans to have a...
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