Feb 24, 2021
Virgin Media is looking to “put words into action” and strengthen brand perceptions among customers and employees, with the launch of a five-year plan focused on reducing environmental impact, promoting diversity and connecting communities. Jeff Dodds, Virgin Media’s...
Jan 28, 2021
Allowing the global organisation to focus on the long term has enabled local country teams to focus on “survival” and the short term. Chinese smartphone brand Huawei shifted the focus of its global marketing team to long-term growth and brand building last year, as it...
Dec 2, 2020
Channel 4 has revealed a new brand purpose as part of a five-year strategy that aims to focus the broadcaster on digital audiences and revenue streams amid shifting viewer habits and growing competition. Launched at an event earlier today by CEO Alex Mahon, Channel...
Sep 7, 2020
Maynard Bassett’s is bringing back its ‘set the juice loose’ strapline in a new marketing campaign as it looks to “breath new life” into the brand. The campaign marks the first time Maynard Bassetts has advertised since 2016 in a bid to re-engage with consumers and...
Jun 30, 2020
Amazon has consolidated its position as the world’s most valuable brand, boasting a 32% increase on last year to reach $416bn. According to Kantar’s new global BrandZ ranking, which covers the 12 months to 7 April, Amazon remains in front of Apple for the second year...
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