Asda switches slogans to focus on wider brand experience

Asda is replacing its ‘That’s Asda Price’ tagline with a new message aimed at celebrating why the supermarket means more to customers than just value. The move comes just a year after the retailer introduced the ‘That’s Asda Price’ slogan and brought back its ‘pocket...

How much is the Reebok brand worth after being offloaded by Adidas?

When Adidas acquired Reebok in 2006 it claimed its brand value stood at €1.7bn, but in its latest financial statement that figure had dropped to €733m, so what is new owner Authentic Brands getting? After 15 years under Adidas ownership, the sportswear giant is close...

Airbnb shows faith in brand by boosting marketing investment

Having previously cut marketing spend as it shifted its strategy away from performance, Airbnb’s marketing expenses have once again increased as the business looks to invest in brand building advertising. Over the second quarter of 2021, Airbnb’s sales and marketing...