Sep 1, 2021
Asda is replacing its ‘That’s Asda Price’ tagline with a new message aimed at celebrating why the supermarket means more to customers than just value. The move comes just a year after the retailer introduced the ‘That’s Asda Price’ slogan and brought back its ‘pocket...
Aug 26, 2021
Cosmetics business Coty hailed its “fewer, bigger and better” brand strategy as key to its return to sales growth, as it publishes better than expected fourth quarter results. Speaking on an earnings call today (26 August), CFO Laurent Mercier said the company will...
Aug 23, 2021
Cannabidiol, or CBD, had its first big wave of attention in 2019 – but interest has somewhat waned since. While the US market is estimated to be worth around $10bn, in the UK it’s still valued at just £300m. However, wellness CBD and prescription cannabis brand...
Aug 18, 2021
When Adidas acquired Reebok in 2006 it claimed its brand value stood at €1.7bn, but in its latest financial statement that figure had dropped to €733m, so what is new owner Authentic Brands getting? After 15 years under Adidas ownership, the sportswear giant is close...
Aug 14, 2021
Having previously cut marketing spend as it shifted its strategy away from performance, Airbnb’s marketing expenses have once again increased as the business looks to invest in brand building advertising. Over the second quarter of 2021, Airbnb’s sales and marketing...
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