Brands’ hiring intentions remain ‘strong’ but begin to soften

While more than a third of marketers expect to see new hires over the next three months, expansion plans have begun to tail off since hitting a peak last year. Source: Shutterstock Marketers continued to signal “strong” hiring intentions within their firms at the end...

Tesco reports ‘strong interest’ from brands in new media platform

Tesco claims to have seen “strong” early interest in its new media and insights platform, launched in November last year, and remains convinced it could be a major revenue stream for the retailer in future. The Tesco Media and Insight platform, powered by Dunnhumby,...

Tesco launches media platform for brands built on Clubcard data

Tesco says the closed-loop platform, which has been launched in partnership with Dunnhumby, will help brands and agencies better understand changing consumer needs and deliver more relevant campaigns. Tesco is launching a media and insights platform, opening up the...

Coca-Cola demands its brands ‘earn the right’ to raise prices

Coke believes its brands should prove they are worth their price, as the beverage giant promises to “improve” the quality of its marketing investment by taking a more targeted approach. Amid precarious global supply chains and cost pressures, Coca-Cola chief executive...