John Lewis and Waitrose have had separate customer directors since 2020, but are now introducing a pan-partnership customer director to develop a joint strategy, improve their customer capabilities, and launch a new loyalty proposition. The John Lewis Partnership is...
With a third of marketers saying their business is looking to fill a data and analytics skills gap, brands are prioritising external hires over upskilling existing staff. The fact brands are waking up to the power of data will not come as a surprise to most marketers,...
While more than a third of marketers expect to see new hires over the next three months, expansion plans have begun to tail off since hitting a peak last year. Source: ShutterstockMarketers continued to signal “strong” hiring intentions within their firms at the end...
Tesco claims to have seen “strong” early interest in its new media and insights platform, launched in November last year, and remains convinced it could be a major revenue stream for the retailer in future. The Tesco Media and Insight platform, powered by Dunnhumby,...
GSK Consumer Healthcare’s internal marketing agency team works across all brands to ensure they remain in line with the firm’s ‘Brands with Humanity’ purpose. GSK Consumer Healthcare is on a mission to break down silos within its organisation, using a central...
