John Lewis and Waitrose hire customer director to cover both brands
John Lewis and Waitrose have had separate customer directors since 2020, but are now introducing a pan-partnership customer director to...
brands
A third of brands hit by data and analytics skills gap
With a third of marketers saying their business is looking to fill a data and analytics skills gap, brands are...
Brands’ hiring intentions remain ‘strong’ but begin to soften
While more than a third of marketers expect to see new hires over the next three months, expansion plans have...
Brands’ hiring intentions remain ‘strong’ but begin to soften
While more than a third of marketers expect to see new hires over the next three months, expansion plans have...
Tesco reports ‘strong interest’ from brands in new media platform
Tesco claims to have seen “strong” early interest in its new media and insights platform, launched in November last year,...
How GSK is ‘future-proofing’ its brands with a cross-functional team
GSK Consumer Healthcare’s internal marketing agency team works across all brands to ensure they remain in line with the firm’s...
Tesco launches media platform for brands built on Clubcard data
Tesco says the closed-loop platform, which has been launched in partnership with Dunnhumby, will help brands and agencies better understand...
Coca-Cola demands its brands ‘earn the right’ to raise prices
Coke believes its brands should prove they are worth their price, as the beverage giant promises to “improve” the quality...
Purpose could be ‘the death of brands’, warns Byron Sharp
Marketers are afflicted by a lack of self-confidence and pride, and one of the main symptoms to have arisen from...
Purpose could be ‘the death of brands’, warns Byron Sharp
Marketers are afflicted by a lack of self-confidence and pride, and one of the main symptoms to have arisen from...
Share of search represents 83% of a brand’s market share, think tank finds
Research led by James Hankins for the IPA’s share of search think tank also shows the metric is dynamic, so...
Online-born brands have increased TV advertising spend by 37% since 2019
Source: Cinch/YouTubeLinear TV advertising investment by businesses born online has increased by 37% since 2019, with some categories upping their...
