May 6, 2021
Communicating creatively, innovating meaningfully, building brands responsibly and creating unique experiences should be the four key targets for UK brands if they want to halt their decline in value. That’s according to Kantar BrandZ, which in September warned that...
Apr 30, 2021
What started out as a football-wide boycott of social media this weekend, in protest at the racial abuse players and staff are regularly subjected to on platforms like Twitter, Facebook and Instagram, has quickly gained momentum over the past few days. Other sports,...
Apr 11, 2021
As Aviva kicks off a high profile brand relaunch and repositioning, group brand reputation director Raj Kumar sees a brighter future for both the company and its customer base. When Amanda Blanc was named Aviva CEO last July, the personal finance brand immediately set...
Mar 9, 2021
The FMCG giant will stop using the word ‘normal’ to describe hair and skincare products and has banned the use of excessive digital editing as it looks to “do more good, not just less harm”. Unilever will stop using the word ‘normal’ to describe beauty and personal...
Jan 19, 2021
Amid an environment of youth unemployment, evaporating job prospects and a culture of “furloughism”, a movement is building to help young people forge a career in marketing. The School of Marketing, a specialist in skills-based marketing education and Level 3...
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