Jul 15, 2021
Following the rampant racist abuse of England football players on social media this week brands, agencies and marketing organisations have rallied together to demand action. Some 110 brands and agencies have signed an open letter to Facebook, Instagram, Twitter and...
Jul 15, 2021
Marketing budgets were top of the list to be cut for most firms as the pandemic ravaged turnover and profit, throwing plans out of the window and forcing brands to adapt to the unknown. However, the pressure finally appears to be easing, with marketing budgets...
Jul 7, 2021
Hard seltzer brands BrewDog, DRTY and Whisp have all had adverts banned by the Advertising Standards Authority for making “misleading” and “irresponsible” health claims. A raft of brands, including Heineken, Bud Light and Coca-Cola have recently launched hard seltzer...
Jun 28, 2021
No marketer could have predicted the last year and a half, with the world’s entire population seeing disruption to their lives in more ways than one. Consumer behaviour was forced to change and brands had to fast-track developments in ecommerce to meet demand,...
Jun 18, 2021
High-fat, sugar, and salt (HFSS) brands must be mindful of where they place their brands in future, as the advent of social media has given superstar athletes more “cultural power” with consumers than the organisations they are a part of. During a televised press...
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