Jan 21, 2022
While more than a third of marketers expect to see new hires over the next three months, expansion plans have begun to tail off since hitting a peak last year. Source: Shutterstock Marketers continued to signal “strong” hiring intentions within their firms at the end...
Jan 13, 2022
Tesco claims to have seen “strong” early interest in its new media and insights platform, launched in November last year, and remains convinced it could be a major revenue stream for the retailer in future. The Tesco Media and Insight platform, powered by Dunnhumby,...
Dec 4, 2021
GSK Consumer Healthcare’s internal marketing agency team works across all brands to ensure they remain in line with the firm’s ‘Brands with Humanity’ purpose. GSK Consumer Healthcare is on a mission to break down silos within its organisation, using a central...
Nov 30, 2021
Tesco says the closed-loop platform, which has been launched in partnership with Dunnhumby, will help brands and agencies better understand changing consumer needs and deliver more relevant campaigns. Tesco is launching a media and insights platform, opening up the...
Oct 27, 2021
Coke believes its brands should prove they are worth their price, as the beverage giant promises to “improve” the quality of its marketing investment by taking a more targeted approach. Amid precarious global supply chains and cost pressures, Coca-Cola chief executive...
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