We’ve regained the passion for building iconic brands

We’ve regained the passion for building iconic brands

Mondelēz  admits it has “lost some swagger” as it focused too much on internal transformation to the detriment of investment in its brands. Mondelēz is “regaining passion” for building “iconic brands” according to the company’s executive vice-president and president...
Brands lose 50% of the money they invest in programmatic ads

Brands lose 50% of the money they invest in programmatic ads

Half of the money brands spend on online publishers is lost in the programmatic advertising supply chain and 15% cannot be attributed at all. This is according to a new study that is prompting yet another call for reform of a complex ecosystem that still lacks...
How B2B brands are responding to ‘forced digital transformation’

How B2B brands are responding to ‘forced digital transformation’

The first episode of our new podcast series investigates how B2B marketers are reacting to the sudden and severe changes brought upon their markets by the coronavirus crisis. The impact of Covid-19 on consumer brands is all too apparent – whether that be the temporary...
In times like these, strong brands get even stronger

In times like these, strong brands get even stronger

Nike believes brands have a major role to play in tackling the coronavirus, whether through helping on the frontline, looking after staff or providing services to consumers. Nike is hoping the strength of its brand, a shift to digital commerce and showing it is doing...