Aviva relaunch looks to ‘weaponise’ the brand’s emotional power

As Aviva kicks off a high profile brand relaunch and repositioning, group brand reputation director Raj Kumar sees a brighter future for both the company and its customer base. When Amanda Blanc was named Aviva CEO last July, the personal finance brand immediately set...

Unilever bans ‘normal’ from beauty brands in inclusivity drive

The FMCG giant will stop using the word ‘normal’ to describe hair and skincare products and has banned the use of excessive digital editing as it looks to “do more good, not just less harm”. Unilever will stop using the word ‘normal’ to describe beauty and personal...