Tesco launches media platform for brands built on Clubcard data

Tesco says the closed-loop platform, which has been launched in partnership with Dunnhumby, will help brands and agencies better understand changing consumer needs and deliver more relevant campaigns. Tesco is launching a media and insights platform, opening up the...

Coca-Cola demands its brands ‘earn the right’ to raise prices

Coke believes its brands should prove they are worth their price, as the beverage giant promises to “improve” the quality of its marketing investment by taking a more targeted approach. Amid precarious global supply chains and cost pressures, Coca-Cola chief executive...

Purpose could be ‘the death of brands’, warns Byron Sharp

Marketers are afflicted by a lack of self-confidence and pride, and one of the main symptoms to have arisen from this is the idea brands should have a higher societal purpose beyond profit, warns Professor Byron Sharp. The widespread adoption of brand purpose, he...