Market research budgets enjoy strongest boost in nine years as marketing spend slows
UK marketing budgets enjoyed their third successive quarter of expansion at the end of last year, but economic pressures have...
budgets
Market research budgets return to growth as marketing spend rises rapidly
With almost all severe pandemic-related restrictions at an end, UK marketing budgets have grown at their strongest rate in more...
Brands on ‘short road to recovery’ as budgets increase for first time since Covid
Marketing budgets were top of the list to be cut for most firms as the pandemic ravaged turnover and profit,...
Brands on ‘short road to recovery’ as budgets increase for first time since Covid
Marketing budgets were top of the list to be cut for most firms as the pandemic ravaged turnover and profit,...
Bounce back on the horizon as marketing budgets poised for growth
While UK marketing budgets continued to endure cuts as Covid-19 dragged on into the first three months of 2021, the...
Coronavirus pandemic drives record decline in marketing budgets
UK marketing budgets were cut by their highest levels in the more than 20-year history of the IPA Bellwether report,...
Marketers told to ‘hold their nerve’ as budgets drop at fastest rate since last recession
UK marketing budgets have experienced their biggest reduction since the 2009 global financial crisis as emergency measures to stem the...
