Dec 22, 2021
The cereal brand defeated Boots in the final to take home the coveted prize. After a week of voting across four gruelling rounds, Marketing Week readers have named ‘Beanz on Bix’ by Weetabix as the best campaign of 2021. The campaign beat Boots in the final round of...
Nov 16, 2021
A scene showing Santa’s Covid vaccination passport is being investigated by the Advertising Standards Authority, amid claims the content is “coercive and encourages medical discrimination”. The Advertising Standards Authority (ASA) has received more than 1,500...
Nov 11, 2021
Aldi’s brand mascot has returned for his sixth Christmas advert, alongside a host of new fruit and vegetable themed characters. After conspicuously leaving Kevin the Carrot out of its Christmas teaser this weekend and causing much speculation over his fate, Aldi has...
Nov 9, 2021
Coke is looking to celebrate community and inclusion this Christmas using the ‘Real Magic’ brand platform, which it launched in September as part of a drive to change the way it communicates with consumers. Coca-Cola is spotlighting the “real magic of human...
Nov 4, 2021
Marks & Spencer’s Christmas food campaign will span TV, video-on-demand and news brands this year, but according to marketing director Sharry Cramond, social media is where the brand expects to see the biggest reach. Launching today (4 November), the festive ad...
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