Marks & Spencer’s Christmas food campaign will span TV, video-on-demand and news brands this year, but according to marketing director Sharry Cramond, social media is where the brand expects to see the biggest reach. Launching today (4 November), the festive ad...
Well-known experts in advertising and marketing have come together to back a new global campaign raising awareness of the power of cinema for brands, including Marketing Week columnist Mark Ritson and advertising legend Sir John Hegarty. Launched by SAWA, the global...
Marketers can spend a lifetime in pursuit of effectiveness, deciphering how to put together campaigns that drive measurable and significant business impact. So when a business has a high performing, effective, brand-building campaign under its belt, the last thing...
In 2019, 27 million UK households had at least one television in their home. In amongst Netflix, Amazon Prime, iPlayer and Sky, millions of those TVs will offer viewers access to Freeview, the free digital TV platform. But while the widespread reach of its service...
Identified as a “game changer” for the brand, Sky has unveiled its biggest ever marketing campaign to promote its latest product innovation, Sky Glass. Sky Glass is the brand’s first television and is being touted as the world’s first “streaming TV”. The device will...
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