Kevin the Carrot helps Aldi deliver its ‘best ever’ Christmas sales

Aldi has reported its “best ever” festive sales result for December, as the grocer claims to have won over more than half a million new customers from the ‘big four’ supermarkets Tesco, Sainsburys, Asda and Morrisons. The retailer’s sales over the month rose 0.4%...

Tesco’s Christmas ad cleared of causing ‘widespread offence’

With more than 5,000 complaints, Tesco’s Christmas ad is the most complained about of the year, but the Advertising Standards Authority has ruled it is not “irresponsible” so will not be taking further action. Tesco’s Christmas ad featuring Santa flashing his Covid...

Aldi crowned this year’s most effective Christmas ad

Aldi’s Christmas campaign has been rated as the most effective festive ad of the year, pipping Coca-Cola, Lidl, and M&S to the post. According to research by Kantar, the discount supermarket’s reimagining of Charles Dickens’ ‘A Christmas Carol’, featuring Kevin...

Tesco’s Christmas campaign becomes most complained about ad of 2021

A scene showing Santa’s Covid vaccination passport is being investigated by the Advertising Standards Authority, amid claims the content is “coercive and encourages medical discrimination”. The Advertising Standards Authority (ASA) has received more than 1,500...