TUI’s CMO on turning insight into action at pace

TUI has rapidly increased the rate at which it uses customer insight since the onset of the pandemic. While decisions might have taken months to filter through a year ago, changes are now implemented within a matter of days, according to CMO Katie McAlister. TUI, like...

Unilever’s CMO on the key to marketing through a recession

“Value and values” are key to marketing in times of recession, according to Unilever’s chief digital and marketing officer Conny Braams, who says brands have got to “strike the right balance” between short-term fire fighting and long-term objectives when times are...

Pete Markey to leave TSB for CMO role at Boots

Markey takes on a new role as CMO at Boots following the departure of marketing director Helen Normoyle. Photo: Professional Images/@ProfImages TSB CMO Pete Markey is leaving to join Boots UK as the retailer looks to accelerate its digital transformation. Markey will...