Jul 5, 2021
The fast food brand’s UK and Ireland marketing director is set to take on the top marketing job when current CMO Farren departs for Asda. Jack Hinchliffe is to be promoted from marketing director to CMO at KFC UK and Ireland following the announcement of Meghan...
Jun 10, 2021
Just Eat’s CMO has emphasised the need for marketers to take a step back and detach themselves from the brand in order to truly understand what customers want. “It’s the basic school of marketing: remember you are not the customer and therefore your opinion is...
May 13, 2021
Five years ago, NatWest CMO Margaret Jobling thought the marketing industry would naturally become more diverse, but she realises now more action must be taken. NatWest’s CMO has called the current state of diversity in the marketing industry depressing and has urged...
May 5, 2021
Wright replaces Katherine Whitton, who announced her departure from the Guernsey-based business late last year. Specsavers has hired Peter Wright as its new chief marketing officer, poaching him from Swedish furniture brand Ikea. Wright has nearly three decades’...
Apr 30, 2021
While average tenure continues to decline, the number of CMOs from diverse backgrounds has also dropped to just 13%. The average tenure for CMOs fell to 40 months in 2020, the shortest it has been since 2009, according to new research from leadership advisory firm...
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT Privacy & Cookies Policy
