Just Eat’s CMO: Remove yourself from the bubble

Just Eat’s CMO has emphasised the need for marketers to take a step back and detach themselves from the brand in order to truly understand what customers want. “It’s the basic school of marketing: remember you are not the customer and therefore your opinion is...

Ikea’s Peter Wright takes over as Specsavers CMO

Wright replaces Katherine Whitton, who announced her departure from the Guernsey-based business late last year. Specsavers has hired Peter Wright as its new chief marketing officer, poaching him from Swedish furniture brand Ikea. Wright has nearly three decades’...

CMO tenure falls to lowest level in over a decade

While average tenure continues to decline, the number of CMOs from diverse backgrounds has also dropped to just 13%. The average tenure for CMOs fell to 40 months in 2020, the shortest it has been since 2009, according to new research from leadership advisory firm...