Coca-Cola promotes from within for new UK marketing director

Louise Maugest will lead UK marketing operations, replacing Kris Robbens who takes on a global role as senior director of brand strategy at the soft drink giant.   Coca-Cola Great Britain has appointed Louise Maugest as its new UK marketing boss, replacing Kris...

Coca-Cola revamps entire range as it sticks by unified pack strategy

Coca-Cola has revamped Coca-Cola and Diet Coke packs to bring them in line with the refreshed Coca-Cola Zero Sugar design, a continuation of its ‘One Brand’ strategy, which it describes as “integral” to its marketing approach. Coca-Cola has updated the design of...

Coca-Cola ditches unified packaging strategy with Zero Sugar push

Coca-Cola has enlisted Tyler, The Creator for its latest campaign which looks to highlight the “indescribable” feeling drinking a Coke creates, while showcasing the redesigned Coca-Cola Zero Sugar pack. Coca-Cola has unveiled a new look for Coca-Cola Zero Sugar,...

Why Coca-Cola used 2020 as a ‘catalyst for spring cleaning’

Coca-Cola’s chief financial officer explains how the company is balancing leveraging scale with more ‘intimate’ marketing efforts. Coca-Cola has used 2020 as a catalyst to “spring clean” its business as it looks to emerge from the pandemic in a stronger position for...