Coca-Cola makes metaverse play with new innovation platform
Source: Coca-Cola Coca-Cola has unveiled a new innovation platform for limited-edition products co-created between marketing, creative, design and tech. Described...
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Coca-Cola claims revamped marketing model is already delivering ‘strong results’
Coca-Cola’s CEO says its new marketing model is showing early signs of success, with the ‘Real Magic’ brand platform an...
Coca-Cola claims revamped marketing model is already delivering ‘strong results’
Coca-Cola’s CEO says its new marketing model is showing early signs of success, with the ‘Real Magic’ brand platform an...
Coca-Cola launches first Christmas campaign under ‘Real Magic’ brand platform
Coke is looking to celebrate community and inclusion this Christmas using the ‘Real Magic’ brand platform, which it launched in...
Coca-Cola unveils new marketing model built to drive long-term growth
Coca-Cola is revamping its agency model to prevent siloing and allow the business to launch more integrated campaigns that touch...
Coca-Cola demands its brands ‘earn the right’ to raise prices
Coke believes its brands should prove they are worth their price, as the beverage giant promises to “improve” the quality...
How Coca-Cola maintained “human-centric” insight throughout the pandemic
Coca-Cola has highlighted the value of behavioural science in better understanding consumer wants and needs and enacting more targeted and...
Coca-Cola to shift focus from broadcast to experiences under new brand platform
Coke’s new tagline ‘Real Magic’ marks the first update to its brand platform since 2016, as the company promises changes...
Coca-Cola to shift focus from broadcast to experiences under new brand platform
Coke’s new tagline ‘Real Magic’ marks the first update to its brand platform since 2016, as the company promises changes...
Coca-Cola to shift focus from broadcast to experiences under new brand platform
Coke’s new tagline ‘Real Magic’ marks the first update to its brand platform since 2016, as the company promises changes...
Coca-Cola promotes from within for new UK marketing director
Louise Maugest will lead UK marketing operations, replacing Kris Robbens who takes on a global role as senior director of...
Coca-Cola to hold marketing spend in countries with slow vaccine rollouts
The beverage giant saw a boost to sales resulting in a 5% year-on-year increase in revenue to $9bn (£6.4bn), as...
