Coca-Cola crowned this year’s most effective Christmas ad

Coca-Cola’s two Christmas ads – ‘Holidays Are Coming’ and ‘The Letter’ – have been crowned this year’s most effective advertising in a year when nostalgia and tugging at the heartstrings has won for many brands. Coca-Cola’s Holidays Are Coming was the top-performing...

Coca-Cola restructures marketing to ‘drive more growth’

The changes will see Coca-Cola create five global categories that it hopes will lead a prioritisation of strong brands and innovation, as well as shifting its marketing execution “closer to customers and consumers”. Coca-Cola is restructuring its marketing operations...