Consumer confidence plummets amid ‘perfect storm of worries’
Brands must make sure they remain on the “must have” list, says Gfk’s Joe Staton, as confidence could drop even...
confidence
Confidence takes a knock as consumers brace for cost of living squeeze
Rising inflation and energy price increases have dampened consumers’ confidence in January, but marketers are warned to “hold firm”. Source:...
Consumer confidence slips as Omicron takes hold
Inflation and developing news surrounding the Omicron variant has hit consumer confidence, as this month’s GfK data shows drops in...
Consumer confidence returns to growth despite inflation fears
Despite record breaking inflation and higher living costs, this month’s GfK data shows an increase to major purchase intentions and...
Consumer confidence ‘derailed’ amid petrol and energy crises
With Christmas only two months away, confidence in personal finances, the wider economy and major purchase intention have all taken...
Consumer confidence dips as ‘cost-of-living crisis’ looms
Consumer confidence has dropped due to concerns about rising tax, food and fuel prices, while the end of the furlough...
Marketers see ‘reasons to be cheerful’ as consumer confidence holds up
Consumer confidence remains stable – and significantly healthier than this time last year – as shoppers ramp up plans to...
Diageo ups marketing spend as confidence in effectiveness soars
Rising confidence in the effectiveness of its output, coupled with an improvement in the quality of its campaigns, encouraged Diageo...
Diageo ups marketing spend as confidence in effectiveness soars
Rising confidence in the effectiveness of its output, coupled with an improvement in the quality of its campaigns, encouraged Diageo...
Consumers willing to spend as confidence edges ahead of pre-pandemic level
While this month’s GfK research shows rising confidence in personal finances and spending money, expectations for the economy this coming...
Lockdown easing lifts consumer confidence to pre-lockdown levels
Consumer confidence is on the verge of returning to positive territory for the first time this summer. The additional easing...
Confidence edges up but consumers remain cautious
Consumer confidence continues to lift as people respond positively to news of a rebound for the economy during the second...
