Diageo ups marketing spend as confidence in effectiveness soars

Rising confidence in the effectiveness of its output, coupled with an improvement in the quality of its campaigns, encouraged Diageo to ramp up its marketing budget by 23% over the year to 30 June. The global drinks giant looks set to maintain this increased level of...

Lockdown easing lifts consumer confidence to pre-lockdown levels

Consumer confidence is on the verge of returning to positive territory for the first time this summer. The additional easing of Covid-19 restrictions has boosted UK consumer confidence back to pre-lockdown levels, according to the latest GfK Consumer Confidence Index....

Confidence edges up but consumers remain cautious

Consumer confidence continues to lift as people respond positively to news of a rebound for the economy during the second half of the year, but new variants and inflation are still cause for concern. Consumer confidence is “moving in the right direction” but concerns...