Unilever ups focus on direct to consumer as online sales surge

Unilever’s ecommerce business grew rapidly in 2020 as it capitalised on online demand, which grew as a result of lockdown measures. It now plans to continue upgrading its direct to consumer operation – one of its five strategic pillars for growth – drawing on consumer...

Consumer confidence drops again as ‘world turned upside down’

Despite a slight upturn in confidence last month, the latest lockdown and increased restrictions have put a serious dent in any hopes for a more optimistic outlook going into 2021. With the UK now in its third lockdown, consumer confidence has again taken a hit. GfK’s...

Consumer confidence rebounds amid vaccine rollout

Buoyed by the rollout of the Covid-19 vaccine, consumer confidence jumped seven points in December as sentiment brightened about the UK economy in 2021. The news of a nationwide Covid-19 vaccination programme has inspired a lighter mood among consumers, who now feel...

Consumer confidence fails to rebound despite government schemes

Despite the Eat Out to Help Out scheme, consumers are still pessimistic about economy recovery but are feeling more confident about bigger purchases. Consumer confidence is failing to rebound in the UK despite lockdown continuing to ease and the government attempting...