Coronavirus Archives - NKJ of Finance

How Lucozade is helping marketers find their ‘new normal’ during coronavirus

Apr 21, 2020

Lucozade Sport is trying to help its marketers navigate their “new normal” during the coronavirus pandemic. As many struggle with anxiety, motivation and childcare, it is difficult trying to find the right balance when working from home. Lucozade Sport’s marketing...

Diageo halts ‘ineffective’ ad spend due to coronavirus

Apr 9, 2020

The drinks giant is reallocating resources across the group “as part of mitigation measures” as the on-trade is hit by lockdowns. Diageo is halting all current advertising and promotional spend that “will not be effective” in the current coronavirus crisis. The drinks...

Marketers with children at home feel the pressure amid coronavirus crisis

Apr 9, 2020

Marketers are struggling to balance the pressures of working during the Covid-19 pandemic with having children at home, despite the majority feeling their employers are at least somewhat supportive. Marketers who have children under 16 at home due to the nationwide...

Coronavirus crisis takes a personal toll on marketers

Apr 7, 2020

From fears over job security to heightened stress, the Covid-19 lockdown is impacting marketers both personally and professionally. As the UK enters its third week of lockdown, the coronavirus crisis is having a personal impact on marketers’ lives. According to an...

Consumers ‘pay more attention’ to ads next to coronavirus news content

Apr 2, 2020

Lumen research shows consumers are paying more attention to print ads that appear next to content about the Covid-19 outbreak. Words relating to the Covid-19 pandemic have fast risen up brands’ keyword blacklists, yet there is evidence to suggest they should actually...