Jul 15, 2020
UK marketing budgets were cut by their highest levels in the more than 20-year history of the IPA Bellwether report, laying bare the impact the Covid-19 pandemic has had on the industry. The net balance of companies cutting their marketing budget fell to -50.7% in the...
Jun 23, 2020
HSBC’s global head of marketing, Leanne Cutts, does not believe marketing will pivot back to how it was before coronavirus, but believes the pandemic offers a real opportunity for change in terms of ways of working, brand building and engagement with customers....
Apr 21, 2020
Lucozade Sport is trying to help its marketers navigate their “new normal” during the coronavirus pandemic. As many struggle with anxiety, motivation and childcare, it is difficult trying to find the right balance when working from home. Lucozade Sport’s marketing...
Apr 9, 2020
The drinks giant is reallocating resources across the group “as part of mitigation measures” as the on-trade is hit by lockdowns. Diageo is halting all current advertising and promotional spend that “will not be effective” in the current coronavirus crisis. The drinks...
Apr 9, 2020
Marketers are struggling to balance the pressures of working during the Covid-19 pandemic with having children at home, despite the majority feeling their employers are at least somewhat supportive. Marketers who have children under 16 at home due to the nationwide...
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