Coronavirus pandemic drives record decline in marketing budgets

UK marketing budgets were cut by their highest levels in the more than 20-year history of the IPA Bellwether report, laying bare the impact the Covid-19 pandemic has had on the industry. The net balance of companies cutting their marketing budget fell to -50.7% in the...

Coronavirus is a real reset moment for marketing

HSBC’s global head of marketing, Leanne Cutts, does not believe marketing will pivot back to how it was before coronavirus, but believes the pandemic offers a real opportunity for change in terms of ways of working, brand building and engagement with customers....

Diageo halts ‘ineffective’ ad spend due to coronavirus

The drinks giant is reallocating resources across the group “as part of mitigation measures” as the on-trade is hit by lockdowns. Diageo is halting all current advertising and promotional spend that “will not be effective” in the current coronavirus crisis. The drinks...