Jul 15, 2021
Marketing budgets were top of the list to be cut for most firms as the pandemic ravaged turnover and profit, throwing plans out of the window and forcing brands to adapt to the unknown. However, the pressure finally appears to be easing, with marketing budgets...
Jun 15, 2021
The pandemic has undoubtedly had a traumatic impact on business, but the positive effect on corporate culture should not be underestimated. That is certainly the case at retailer Waitrose, where customer director Martin George has seen a dramatic flattening of the...
Jun 10, 2021
What innovation means to businesses has been completely flipped on its head by the pandemic. Overnight whole revenue streams ceased to exist, while new consumer needs raced to the top of the corporate agenda. Business models shifted, new products emerged and the...
May 19, 2021
After a year of cuts and shrinking teams, the tide may have begun to turn for marketer job prospects, as new research finds more than two-thirds (67%) of marketing employers are planning to hire in 2021. At the same time, six in 10 marketers are planning to change...
Apr 14, 2021
Tesco says it will continue to put its faith in marketing over the next 12 months, following a year in which the supermarket managed to grow sales, gain market share and strengthen its brand in spite of the Covid-19 crisis. Looking forward, the brand is banking on...
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