TUI on revamping its media strategy to ‘evolve’ past Covid crisis
Change is often borne out of adversity. That was the case at travel operator TUI, which saw the tumult of...
Covid
TUI on revamping its media strategy to ‘evolve’ past Covid crisis
Change is often borne out of adversity. That was the case at travel operator TUI, which saw the tumult of...
Brands on ‘short road to recovery’ as budgets increase for first time since Covid
Marketing budgets were top of the list to be cut for most firms as the pandemic ravaged turnover and profit,...
Brands on ‘short road to recovery’ as budgets increase for first time since Covid
Marketing budgets were top of the list to be cut for most firms as the pandemic ravaged turnover and profit,...
Waitrose on why Covid has bridged the marketing generation gap
The pandemic has undoubtedly had a traumatic impact on business, but the positive effect on corporate culture should not be...
Why Covid has made innovation ‘even more critical’
What innovation means to businesses has been completely flipped on its head by the pandemic. Overnight whole revenue streams ceased...
Two-thirds of marketing employers plan to hire this year as Covid tails off
After a year of cuts and shrinking teams, the tide may have begun to turn for marketer job prospects, as...
Tesco deems marketing ‘mission critical’ following Covid sales boost
Tesco says it will continue to put its faith in marketing over the next 12 months, following a year in...
H&M banks on customer loyalty to help turn around Covid losses
H&M group recorded a pre-tax loss of more than £100m in the first quarter of 2021, but has highlighted customer...
Consumers looking to ‘move on’ from Covid as confidence lifts
A positive reaction to the Budget, coupled with the UK’s successful vaccine rollout and a roadmap for the end lockdown,...
Greggs signals faith in marketing despite financial hit from Covid
The bakery chain has identified digital technology as “the key opportunity” to grow market share by increasing customer loyalty, menu...
John Lewis plots local strategy amid ‘economic earthquake’ of Covid
John Lewis is hoping to tap into the promise of localism with a dual-pronged strategy combining the rollout of smaller,...
