Jun 10, 2021
What innovation means to businesses has been completely flipped on its head by the pandemic. Overnight whole revenue streams ceased to exist, while new consumer needs raced to the top of the corporate agenda. Business models shifted, new products emerged and the...
May 19, 2021
After a year of cuts and shrinking teams, the tide may have begun to turn for marketer job prospects, as new research finds more than two-thirds (67%) of marketing employers are planning to hire in 2021. At the same time, six in 10 marketers are planning to change...
Apr 14, 2021
Tesco says it will continue to put its faith in marketing over the next 12 months, following a year in which the supermarket managed to grow sales, gain market share and strengthen its brand in spite of the Covid-19 crisis. Looking forward, the brand is banking on...
Mar 31, 2021
H&M group recorded a pre-tax loss of more than £100m in the first quarter of 2021, but has highlighted customer loyalty, sustainability and online as areas of growth. H&M group has pointed towards the ‘rapid’ growth of its customer loyalty programme as a sign...
Mar 19, 2021
A positive reaction to the Budget, coupled with the UK’s successful vaccine rollout and a roadmap for the end lockdown, is putting consumers in the mood to start spending their ‘accidential savings’. Well-received Budget measures and the continued rollout of the...
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