Change is often borne out of adversity. That was the case at travel operator TUI, which saw the tumult of the pandemic as a chance to reinvigorate its brand with a new identity, set of creative principles and media strategy. “I’m not sure if all of this would have...
Marketing budgets were top of the list to be cut for most firms as the pandemic ravaged turnover and profit, throwing plans out of the window and forcing brands to adapt to the unknown. However, the pressure finally appears to be easing, with marketing budgets...
The pandemic has undoubtedly had a traumatic impact on business, but the positive effect on corporate culture should not be underestimated. That is certainly the case at retailer Waitrose, where customer director Martin George has seen a dramatic flattening of the...
What innovation means to businesses has been completely flipped on its head by the pandemic. Overnight whole revenue streams ceased to exist, while new consumer needs raced to the top of the corporate agenda. Business models shifted, new products emerged and the...
After a year of cuts and shrinking teams, the tide may have begun to turn for marketer job prospects, as new research finds more than two-thirds (67%) of marketing employers are planning to hire in 2021. At the same time, six in 10 marketers are planning to change...
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