H&M banks on customer loyalty to help turn around Covid losses

H&M group recorded a pre-tax loss of more than £100m in the first quarter of 2021, but has highlighted customer loyalty, sustainability and online as areas of growth. H&M group has pointed towards the ‘rapid’ growth of its customer loyalty programme as a sign...

Consumers looking to ‘move on’ from Covid as confidence lifts

A positive reaction to the Budget, coupled with the UK’s successful vaccine rollout and a roadmap for the end lockdown, is putting consumers in the mood to start spending their ‘accidential savings’. Well-received Budget measures and the continued rollout of the...

Greggs signals faith in marketing despite financial hit from Covid

The bakery chain has identified digital technology as “the key opportunity” to grow market share by increasing customer loyalty, menu choice and reach across multiple channels. Greggs has revealed plans to increase investment in digital channels as it doubles down on...