TUI on revamping its media strategy to ‘evolve’ past Covid crisis

Change is often borne out of adversity. That was the case at travel operator TUI, which saw the tumult of the pandemic as a chance to reinvigorate its brand with a new identity, set of creative principles and media strategy. “I’m not sure if all of this would have...

Waitrose on why Covid has bridged the marketing generation gap

The pandemic has undoubtedly had a traumatic impact on business, but the positive effect on corporate culture should not be underestimated. That is certainly the case at retailer Waitrose, where customer director Martin George has seen a dramatic flattening of the...

Why Covid has made innovation ‘even more critical’

What innovation means to businesses has been completely flipped on its head by the pandemic. Overnight whole revenue streams ceased to exist, while new consumer needs raced to the top of the corporate agenda. Business models shifted, new products emerged and the...