Tesco on how Covid-19 helped it to ‘really be at its best’

Covid-19 caused many businesses to drastically change their course, restructure or make a radical change to plans. However, for Tesco it solidified a strategy that allowed the retailer “to really be at our best”. Speaking at the Festival of Marketing the brand’s chief...

PepsiCo ups focus on ecommerce as Covid-19 accelerates online trend

PepsiCo saw a slight uptick in beverage sales after a 7% decline last quarter, with snack sales spurred on by working from home. PepsiCo is increasing its focus on ecommerce as Covid-19 accelerates the growth of the number of people shopping online. The company says...

How the govt hopes Covid-19 can improve the nation’s health

Public Health England is launching an adult health campaign that aims to inspire the nation to improve its health and reduce the risk of becoming seriously ill as the Covid-19 pandemic pushes the issue of health up the agenda. The ‘Better Health’ campaign will...

How GSK reorganised its brand portfolio in response to Covid-19

By prioritising “ruthlessly” and unleashing the power of rapid decision making, pharmaceutical giant GlaxoSmithKline has been able to stay ahead of the curve during the Covid-19 pandemic, says global CMO Tamara Rogers. Speaking yesterday (24 June) at Cannes Lions...

Covid-19 is one of the greatest marketing tests of all time

The Covid-19 pandemic is proving to be one of the “greatest marketing tests of all time”, which should invigorate marketers to use every tool at their disposal as a force for good, says Bozoma Saint John. CMO of US marketing and entertainment business Endeavor, Saint...