To succeed during Covid-19 we must ‘push forward not back’

P&G is  aiming to use the pandemic to build on a strategy that increases productivity and builds long-term success for its brands. To succeed during the Covid-19 pandemic, companies need to “push forward not push back”, according to Procter & Gamble’s CFO Jon...

Covid-19 has spurred a renaissance of supermarket food

Morrisons believes the Covid-19 pandemic is accelerating its strategy to build a business that is much broader in its offering and more accessible to consumers. “Our longer-term strategy builds a broader, stronger, more popular, more accessible new Morrisons, in a way...

Covid-19 furloughs compromise marketers’ effectiveness

Many companies have taken the decision to furlough a proportion of their workforce due to the coronavirus, in effect putting their employment on hold rather than triggering mass redundancies. Some 43% of UK brand marketers have seen either ‘very significant’ or...

Marketers prepare for significant job losses amid Covid-19 pandemic

For the first time since data collection began, marketers expect overall levels of employment to be lower in three months’ time, although there are hopes the government’s interventions will mitigate some of the impact. Marketers are expecting job losses for the first...