Steep rise in demand for marketers with digital skills

Digital roles in marketing are among the fastest growing in the industry, with demand for social media jobs and skills increasing at the highest rate, according to data collected exclusively for Marketing Week. With the pandemic forcing people to stay at home,...

How Ikea is using digital to gain ‘richer customer insight’

Ikea has been able to gain a better understanding of consumers and what they want from the brand by layering up digital insight with more traditional customer research. Since its inception 77 years ago, the Swedish retailer has been putting itself “in the shoes of...

Memahami WEBSITE POSITIONING Dan SEM Bagi Pemula Digital Advertising

If you’re bringing your brick and mortar retailer on-line or planning to launch an eCommerce store, having a marketing technique in place would increase your possibilities of success. If in case you have an acceptable indoor venue where you could possibly let...

Market research spend slumps as shift to digital and Covid hit

Market research is suffering from a long-term decline in investment that is being heightened by the Covid-19 pandemic, according to data exclusively compiled by Marketing Week. Using the IPA’s quarterly Bellwether report, we found that market research has been on a...

Channel 4 reveals new brand purpose in digital focus

Channel 4 has revealed a new brand purpose as part of a five-year strategy that aims to focus the broadcaster on digital audiences and revenue streams amid shifting viewer habits and growing competition. Launched at an event earlier today by CEO Alex Mahon, Channel...