P&G reports more effective marketing after upping digital spend

Procter & Gamble (P&G) has reported a notable improvement in the effectiveness of its marketing spend, three months on from vowing to increase its investment in digital media. At the same time, the FMCG giant has continued to up its marketing investment to...

Next’s digital focus pays off as online sales surge

Online sales surged over the Christmas period following Next’s decision last year to ramp up its digital marketing spend, with full price sales continuing to grow. Capitalising on its decision to double down on digital marketing, Next saw full price sales rise 20% in...

Sainsbury’s grabs online share with digital marketing push

Finding consumers are “really responding” to digital marketing, Sainsbury’s is celebrating its status as the UK’s second largest online grocery retailer after increasing market share. Sainsbury’s has credited a strong performance by brands including Argos, Habitat and...