M&S sees alumni network as latest sign of digital transformation

Describing culture as the “core of its transformation”, Marks & Spencer sees its new alumni network as not just a way to reunite old colleagues, but as a handy tool for planning and strategy. Marks & Spencer is betting big on digital with a new alumni network...

Steep rise in demand for marketers with digital skills

Digital roles in marketing are among the fastest growing in the industry, with demand for social media jobs and skills increasing at the highest rate, according to data collected exclusively for Marketing Week. With the pandemic forcing people to stay at home,...

How Ikea is using digital to gain ‘richer customer insight’

Ikea has been able to gain a better understanding of consumers and what they want from the brand by layering up digital insight with more traditional customer research. Since its inception 77 years ago, the Swedish retailer has been putting itself “in the shoes of...

Memahami WEBSITE POSITIONING Dan SEM Bagi Pemula Digital Advertising

If you’re bringing your brick and mortar retailer on-line or planning to launch an eCommerce store, having a marketing technique in place would increase your possibilities of success. If in case you have an acceptable indoor venue where you could possibly let...