Next’s digital focus pays off as online sales surge

Online sales surged over the Christmas period following Next’s decision last year to ramp up its digital marketing spend, with full price sales continuing to grow. Capitalising on its decision to double down on digital marketing, Next saw full price sales rise 20% in...

Customer focus rewarded as Netflix crowned UK’s best brand

Netflix has claimed the top spot of YouGov’s 2021 UK Best Brand ranking, after 2020’s top brand John Lewis fell to fourth position in a year that saw several new trends gain traction. Marks & Spencer climbed two points to fourth position, while Cadbury came in at...