Kaser Focus: Bayonetta 3 launches after 1,786 days of waiting
Did you skip a session from GamesBeat Summit Subsequent 2022? All classes are now accessible for viewing in our on-demand...
focus
Major Unilever investor says business has ‘lost the plot’ with brand purpose focus
Having taken the decision to put purpose at the heart of its brands in 2018, Unilever is now facing a...
Next’s digital focus pays off as online sales surge
Online sales surged over the Christmas period following Next’s decision last year to ramp up its digital marketing spend, with...
Customer focus rewarded as Netflix crowned UK’s best brand
Netflix has claimed the top spot of YouGov’s 2021 UK Best Brand ranking, after 2020’s top brand John Lewis fell...
M&S’s marketing director reveals three year focus for clothing and home
M&S’s Anna Braithwaite plans to build on the “good recovery” of the retailers’ clothing and home division this year and...
M&S’s marketing director reveals three year focus for clothing and home
M&S’s Anna Braithwaite plans to build on the “good recovery” of the retailers’ clothing and home division this year and...
Tesco renews focus on premium products under four new ‘strategic priorities’
Having launched a number of initiatives designed to compete on low prices, Tesco has now promised to “leverage the strength”...
Coca-Cola to shift focus from broadcast to experiences under new brand platform
Coke’s new tagline ‘Real Magic’ marks the first update to its brand platform since 2016, as the company promises changes...
Coca-Cola to shift focus from broadcast to experiences under new brand platform
Coke’s new tagline ‘Real Magic’ marks the first update to its brand platform since 2016, as the company promises changes...
Coca-Cola to shift focus from broadcast to experiences under new brand platform
Coke’s new tagline ‘Real Magic’ marks the first update to its brand platform since 2016, as the company promises changes...
General Mills ups focus on ‘connected commerce’ claiming it is ‘the next evolution of marketing’
US consumer goods firm General Mills, which owns Häagen-Dazs, Old El Paso and Green Giant sweetcorn, is looking to better...
Asda switches slogans to focus on wider brand experience
https://www.youtube.com/watch?v=dnWUYxcobm4 Asda is replacing its ‘That’s Asda Price’ tagline with a new message aimed at celebrating why the supermarket means more...
