Having taken the decision to put purpose at the heart of its brands in 2018, Unilever is now facing a backlash from fund manager Terry Smith, who claims the business is “obsessed” with showcasing its sustainability credentials. Source: Shutterstock Fund manager Terry...
Online sales surged over the Christmas period following Next’s decision last year to ramp up its digital marketing spend, with full price sales continuing to grow. Capitalising on its decision to double down on digital marketing, Next saw full price sales rise 20% in...
Netflix has claimed the top spot of YouGov’s 2021 UK Best Brand ranking, after 2020’s top brand John Lewis fell to fourth position in a year that saw several new trends gain traction. Marks & Spencer climbed two points to fourth position, while Cadbury came in at...
M&S’s Anna Braithwaite plans to build on the “good recovery” of the retailers’ clothing and home division this year and position the business as the home of style and curated fashion. M&S is extending its attention beyond fashion and increasing its focus in...
Having launched a number of initiatives designed to compete on low prices, Tesco has now promised to “leverage the strength” of its Finest range, as part of a renewed focus on premium products. According to CEO Ken Murphy, the strategic shift has come after noticing...
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