Mar 4, 2021
The sandwich chain is on the hunt for a new global creative agency to aid its ongoing digital transformation and wider transition to a post-lockdown world. Pret A Manger is looking to accelerate its digital transformation and shift away from being a “shops first...
Feb 26, 2021
Sainsbury’s is retiring its ‘Live Well for Less’ brand slogan in favour of ‘Helping Everyone Eat Better’, a more inclusive message that it believes better reflects its commitment to offering healthy, sustainable and affordable food. The new slogan, while subtly...
Feb 4, 2021
Unilever’s ecommerce business grew rapidly in 2020 as it capitalised on online demand, which grew as a result of lockdown measures. It now plans to continue upgrading its direct to consumer operation – one of its five strategic pillars for growth – drawing on consumer...
Jan 28, 2021
Allowing the global organisation to focus on the long term has enabled local country teams to focus on “survival” and the short term. Chinese smartphone brand Huawei shifted the focus of its global marketing team to long-term growth and brand building last year, as it...
Dec 2, 2020
Channel 4 has revealed a new brand purpose as part of a five-year strategy that aims to focus the broadcaster on digital audiences and revenue streams amid shifting viewer habits and growing competition. Launched at an event earlier today by CEO Alex Mahon, Channel...
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