Channel 4 reveals new brand purpose in digital focus

Channel 4 has revealed a new brand purpose as part of a five-year strategy that aims to focus the broadcaster on digital audiences and revenue streams amid shifting viewer habits and growing competition. Launched at an event earlier today by CEO Alex Mahon, Channel...

PepsiCo ups focus on ecommerce as Covid-19 accelerates online trend

PepsiCo saw a slight uptick in beverage sales after a 7% decline last quarter, with snack sales spurred on by working from home. PepsiCo is increasing its focus on ecommerce as Covid-19 accelerates the growth of the number of people shopping online. The company says...