M&S to tackle ‘growth barriers’ in home by extending ‘Remarksable’ campaign beyond food
The campaign will highlight M&S’s entry price point products across its homeware business, from £1 face towels to £7.50 duvet...
Food
Waitrose makes food the star of Christmas in festive ad separate from John Lewis
Waitrose showcases its festive favourites in a humorous campaign starring actress Ashley Jensen, as it parts ways with John Lewis...
M&S Food expects social media to be ‘bigger’ than TV for Christmas campaign
https://www.youtube.com/watch?v=Dlem-MOMZOs Marks & Spencer’s Christmas food campaign will span TV, video-on-demand and news brands this year, but according to marketing...
How Birds Eye’s plan to ‘democratise’ meat-free food has helped it drive growth
Birds Eye has been on a mission to “democratise” meat-free food and make it accessible to the masses. Perhaps better...
Ad industry hits back as junk food ban gets go-ahead
The ad industry is urging the government to reconsider its decision to ban advertising for HFSS (high fat, sugar and...
Government accused of chasing ‘cheap headlines’ as junk food ad ban proceeds
Food and drink brands will be unable to advertise high fat, salt or sugar (HFSS) products anywhere online or before...
Gambling, alcohol and junk food brands breaking ad code by targeting children
The ASA has found that 159 age-restricted ads broke the advertising rules in its first of four monitoring exercises. Alcohol,...
Advertisers ‘deeply concerned’ by proposals for junk food ad ban
The ad industry is calling for the government to reconsider reported plans that it could junk food ads, saying it...
Junk food promotions to be banned in healthy eating drive
The government is considering banning junk food promotions and ‘guilt’ aisles, but it appears a ban on junk food ads...
Food and government ad spending soars as travel and entertainment plummets
Advertising spend on traditional channels reflected both consumption changes and new behaviours from homebound consumers during the month the UK...
Covid-19 has spurred a renaissance of supermarket food
Morrisons believes the Covid-19 pandemic is accelerating its strategy to build a business that is much broader in its offering...
Tesco asks customers to take part in new Food Love Stories campaign
The latest campaign from the UK’s biggest supermarket asks the nation to create and dedicate a special dish to a...
