Narrow targeting ‘counter-productive’ to B2B growth

For a B2B marketer looking to acquire new customers and drive business growth, it might seem common sense to target a niche group of customers whose needs directly align with the product or service on offer. However, according to a major new study by Ehrenberg-Bass...

Bounce back on the horizon as marketing budgets poised for growth

While UK marketing budgets continued to endure cuts as Covid-19 dragged on into the first three months of 2021, the decline slowed to its softest rate since the pandemic began. Indeed, in categories like video marketers are beginning to see the other side. According...

Domino’s ups marketing investment as part of growth strategy

Domino’s has credited marketing for a boost in sales and is now looking to build on this momentum with the launch of a multi-year growth strategy. Domino’s says investment in marketing and innovation will be key to growth in a post-pandemic economy, as it aims to hit...