Haleon unveils brand-driven growth strategy ahead of GSK split

Haleon unveils brand-driven growth strategy ahead of GSK split

GSK Consumer Healthcare, due to rebrand as Haleon, has promised to continue driving brand investment ahead of sales growth when it demerges from pharmaceuticals business GlaxoSmithKline (GSK) later this year. This will support the business’s new growth strategy,...

Diageo credits marketing investment boost for powering growth

Diageo increased marketing investment by 27% in the six months to the end of last year, ahead of sales growth, as it looks to build the business for the future. Diageo has credited increased investment in marketing with helping to drive up margins, increase sales and...

Consumer confidence returns to growth despite inflation fears

Despite record breaking inflation and higher living costs, this month’s GfK data shows an increase to major purchase intentions and a positive outlook for the economy. UK consumer confidence is back on the rise as future expectations for the economy and personal...