UK marketing budgets enjoyed their third successive quarter of expansion at the end of last year, but economic pressures have slowed their rate of growth. A net balance of 6.1% of companies revised their marketing budgets upwards in the fourth quarter of 2021,...
With almost all severe pandemic-related restrictions at an end, UK marketing budgets have grown at their strongest rate in more than four years, according to the latest IPA Bellwether report. A net balance of 12.8% of firms registered upwards budget revisions in the...
Research led by James Hankins for the IPA’s share of search think tank also shows the metric is dynamic, so when share of search changes, so too does share of market. Share of search has been found to represent 83% of a brand’s market share, according to a study led...
After suffering through the Covid-19 crisis amid budget cuts, the job market for marketers has begun to bounce back, such that many executive search agencies and recruiters are juggling more roles than candidates. As a result, salaries across many categories have...
Price comparison is undoubtedly one of the most difficult markets for a new brand to break into. The category is already dominated by a number of major players, including Compare the Market, MoneySuperMarket, USwitch, Confused.com and GoCompare. But one up-and-coming...
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.