UK marketing budgets enjoyed their third successive quarter of expansion at the end of last year, but economic pressures have slowed their rate of growth. A net balance of 6.1% of companies revised their marketing budgets upwards in the fourth quarter of 2021,...
With almost all severe pandemic-related restrictions at an end, UK marketing budgets have grown at their strongest rate in more than four years, according to the latest IPA Bellwether report. A net balance of 12.8% of firms registered upwards budget revisions in the...
Research led by James Hankins for the IPA’s share of search think tank also shows the metric is dynamic, so when share of search changes, so too does share of market. Share of search has been found to represent 83% of a brand’s market share, according to a study led...
After suffering through the Covid-19 crisis amid budget cuts, the job market for marketers has begun to bounce back, such that many executive search agencies and recruiters are juggling more roles than candidates. As a result, salaries across many categories have...
Price comparison is undoubtedly one of the most difficult markets for a new brand to break into. The category is already dominated by a number of major players, including Compare the Market, MoneySuperMarket, USwitch, Confused.com and GoCompare. But one up-and-coming...
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