Jan 21, 2021
The Marketing Academy has created an online learning platform, which is available to its global community and sponsors, as well we 1,000 marketers who have been made redundant or are on furlough. The Marketing Academy is launching a free online learning platform...
Jan 21, 2021
Optimism for a recovery in marketing budgets in the 2021/2022 financial year is growing despite a continued fall in spend during the fourth quarter of 2020, according to the latest IPA Bellwether Report. Relentless pressure from the coronavirus pandemic, combined with...
Dec 9, 2020
GSK has launched a diversity hub for its marketing team that includes a new guide, best practice information and training to ensure all its marketers are understand and are up-to-date on how to champion diversity. The launch is being led by GSK EMEA senior media...
Oct 9, 2020
Senior marketers from brands including Tesco, Uber, Adidas and Greggs have contributed to a new book that aims to raise money for NHS Charities Together amid the ongoing pandemic. The book, Excerpts From Experts, was the idea of publisher Fortune Hill, which wanted to...
Oct 9, 2020
All too often the marketing industry wants to make the CFO the bête noire, but if they don’t understand the value of marketing that’s marketing’s fault, says Ritson. The struggle to get the rest of the C-suite to understand the value of marketing appears to be a...
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