Marketers on furlough offered ‘golden ticket’ to learning hub

The Marketing Academy has created an online learning platform, which is available to its global community and sponsors, as well we 1,000 marketers who have been made redundant or are on furlough. The Marketing Academy is launching a free online learning platform...

Jerry Daykin on why GSK is training all its marketers on inclusion

GSK has launched a diversity hub for its marketing team that includes a new guide, best practice information and training to ensure all its marketers are understand and are up-to-date on how to champion diversity. The launch is being led by GSK EMEA senior media...

Marketers band together for book to raise money for the NHS

Senior marketers from brands including Tesco, Uber, Adidas and Greggs have contributed to a new book that aims to raise money for NHS Charities Together amid the ongoing pandemic. The book, Excerpts From Experts, was the idea of publisher Fortune Hill, which wanted to...

Marketers blame CFOs for not getting marketing when it’s our fault

All too often the marketing industry wants to make the CFO the bête noire, but if they don’t understand the value of marketing that’s marketing’s fault, says Ritson. The struggle to get the rest of the C-suite to understand the value of marketing appears to be a...