Dec 10, 2021
The School of Marketing is calling on marketers to “step outside their comfort zones” to tackle the pandemic-fuelled youth unemployment crisis as the country enters a new phase of Covid restrictions. In the capital alone, youth unemployment has surged by 55% since the...
Nov 1, 2021
The first-of-its-kind course will provide training in sustainability for advertising and marketing professionals, as the industry works to achieve net zero emissions in advertising operations by 2030. Ad Net Zero, the climate crisis initiative led by the Advertising...
Oct 26, 2021
Marketers have the potential to drive sudden, accelerated growth for their brands if they can avoid the twin dangers of convergence and sideways innovation, according to Marketing Week columnist and Passionbrand founder Helen Edwards. Speaking at the Festival of...
Oct 22, 2021
Plans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations. After making substantial cuts to their marketing departments over the course of the pandemic, the...
Oct 21, 2021
Consumer behaviour has undergone radical and widespread change over the last 18 months as people have adapted to life during a pandemic. However, psychologist and author Natalie Nahai says marketers can break down the complicated challenges to take appropriate action....
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