marketers Archives - NKJ of Finance

Marketers brace for plummeting demand post-outbreak

May 4, 2020

As the UK readies itself for a period of deep economic recession as a result of the coronavirus crisis, marketers are bracing themselves for a significant slump in demand. More than a third of UK marketers (34%) expect to see demand for their brand’s products and...

Covid-19 furloughs compromise marketers’ effectiveness

Apr 29, 2020

Many companies have taken the decision to furlough a proportion of their workforce due to the coronavirus, in effect putting their employment on hold rather than triggering mass redundancies. Some 43% of UK brand marketers have seen either ‘very significant’ or...

Marketers prepare for significant job losses amid Covid-19 pandemic

Apr 22, 2020

For the first time since data collection began, marketers expect overall levels of employment to be lower in three months’ time, although there are hopes the government’s interventions will mitigate some of the impact. Marketers are expecting job losses for the first...

Marketers told to ‘hold their nerve’ as budgets drop at fastest rate since last recession

Apr 22, 2020

UK marketing budgets have experienced their biggest reduction since the 2009 global financial crisis as emergency measures to stem the spread of Covid-19 puts a sudden halt to consumer and business spending. Data from the IPA Bellwether Report for the first quarter of...

How Lucozade is helping marketers find their ‘new normal’ during coronavirus

Apr 21, 2020

Lucozade Sport is trying to help its marketers navigate their “new normal” during the coronavirus pandemic. As many struggle with anxiety, motivation and childcare, it is difficult trying to find the right balance when working from home. Lucozade Sport’s marketing...