Can marketers restore trust and transparency in agency relationships?

In 2016, a bombshell investigation into media trading by the Association of National Advertisers (ANA) uncovered a severe lack of transparency pervading the US advertising ecosystem, including cash rebates to media agencies. Senior agency executives were found to be...

Marketers hail ‘remarkable’ success of mentoring scheme

Industry leaders have risen to the challenge of supporting the next generation of marketing talent through Mentoring Gen Z, with ambitious plans already underway to take the scheme to the next level. The initiative, which was set up by the School of Marketing to help...

Marketers signal ‘strongest hiring intentions’ since 2016

Marketers are confident about employment prospects as the UK’s vaccination programme paves the way for the economy to open up again, following a year of budget cuts and redundancies. The current health crisis pushed companies to make redundancies, postpone pay rises...

Marketers should see capitalism as a ‘discovery mechanism’

The framing of marketing as an efficiency driver, rather than a creator of opportunity, should be of concern to all marketers according to Ogilvy UK vice-chairman, Rory Sutherland. In fact, the whole concept of capitalism and what business means has been “dangerously...