Jul 1, 2020
Mark Ritson and David Wheldon are among the marketers who will recreate their favourite ads in a bid to raise funds for The Marketing Academy Foundation. Marketers are being challenged to recreate their favourite ads to raise money for The Marketing Academy...
May 4, 2020
As the UK readies itself for a period of deep economic recession as a result of the coronavirus crisis, marketers are bracing themselves for a significant slump in demand. More than a third of UK marketers (34%) expect to see demand for their brand’s products and...
Apr 29, 2020
Many companies have taken the decision to furlough a proportion of their workforce due to the coronavirus, in effect putting their employment on hold rather than triggering mass redundancies. Some 43% of UK brand marketers have seen either ‘very significant’ or...
Apr 22, 2020
For the first time since data collection began, marketers expect overall levels of employment to be lower in three months’ time, although there are hopes the government’s interventions will mitigate some of the impact. Marketers are expecting job losses for the first...
Apr 22, 2020
UK marketing budgets have experienced their biggest reduction since the 2009 global financial crisis as emergency measures to stem the spread of Covid-19 puts a sudden halt to consumer and business spending. Data from the IPA Bellwether Report for the first quarter of...
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