Marketers brace for plummeting demand post-outbreak

Marketers brace for plummeting demand post-outbreak

As the UK readies itself for a period of deep economic recession as a result of the coronavirus crisis, marketers are bracing themselves for a significant slump in demand. More than a third of UK marketers (34%) expect to see demand for their brand’s products and...
Covid-19 furloughs compromise marketers’ effectiveness

Covid-19 furloughs compromise marketers’ effectiveness

Many companies have taken the decision to furlough a proportion of their workforce due to the coronavirus, in effect putting their employment on hold rather than triggering mass redundancies. Some 43% of UK brand marketers have seen either ‘very significant’ or...
Marketers prepare for significant job losses amid Covid-19 pandemic

Marketers prepare for significant job losses amid Covid-19 pandemic

For the first time since data collection began, marketers expect overall levels of employment to be lower in three months’ time, although there are hopes the government’s interventions will mitigate some of the impact. Marketers are expecting job losses for the first...