Advertising trade bodies unveil climate crisis training for marketers

The first-of-its-kind course will provide training in sustainability for advertising and marketing professionals, as the industry works to achieve net zero emissions in advertising operations by 2030. Ad Net Zero, the climate crisis initiative led by the Advertising...

Marketers beware the ‘growth killer’ of convergence

Marketers have the potential to drive sudden, accelerated growth for their brands if they can avoid the twin dangers of convergence and sideways innovation, according to Marketing Week columnist and Passionbrand founder Helen Edwards. Speaking at the Festival of...

Why marketers should feed consumers’ ‘need for autonomy’

Consumer behaviour has undergone radical and widespread change over the last 18 months as people have adapted to life during a pandemic. However, psychologist and author Natalie Nahai says marketers can break down the complicated challenges to take appropriate action....