Coca-Cola restructures marketing to ‘drive more growth’

The changes will see Coca-Cola create five global categories that it hopes will lead a prioritisation of strong brands and innovation, as well as shifting its marketing execution “closer to customers and consumers”. Coca-Cola is restructuring its marketing operations...

Monzo’s marketing boss Tristan Thomas to depart

Thomas will leave at the end of the year as the bank faces questions about its future amid mounting losses due to the coronavirus pandemic. Monzo’s vice-president of marketing Tristan Thomas is to leave the challenger bank at the end of the year as it faces concerns...

BT Sport, Tesco and ITV top Marketing Week Masters awards shortlist

The shortlist for Marketing Week’s Masters awards is revealed, with Tena, Kraft Heinz and Aldi also racking up multiple nominations. BT Sport, Tesco, ITV, Tena, Aldi, Capita for the British Army, Dixons Carphone and Kraft Heinz are among the brands leading the way...