Aug 28, 2020
The changes will see Coca-Cola create five global categories that it hopes will lead a prioritisation of strong brands and innovation, as well as shifting its marketing execution “closer to customers and consumers”. Coca-Cola is restructuring its marketing operations...
Aug 19, 2020
Thomas will leave at the end of the year as the bank faces questions about its future amid mounting losses due to the coronavirus pandemic. Monzo’s vice-president of marketing Tristan Thomas is to leave the challenger bank at the end of the year as it faces concerns...
Aug 10, 2020
Huggies is launching a two-part strategy to appeal to a wider range of ages and increase penetration, as its owner Kimberly-Clark commits to investing in and growing its brands despite the pandemic. Huggies is embarking on a new strategy as it owner Kimberly-Clark...
Jul 30, 2020
The shortlist for Marketing Week’s Masters awards is revealed, with Tena, Kraft Heinz and Aldi also racking up multiple nominations. BT Sport, Tesco, ITV, Tena, Aldi, Capita for the British Army, Dixons Carphone and Kraft Heinz are among the brands leading the way...
Jul 28, 2020
McDonald’s is preparing to spend a “sizeable marketing war chest” in the second half of 2020 as it aims to boost growth and speed up its recovery from the coronavirus pandemic. The fast food chain posted a 23.9% year-on-year fall in same-store sales for the quarter...
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