The Festival of Marketing goes digital

The Festival of Marketing goes digital

This year’s Festival of Marketing will take place online across five days from 5 to 9 October with top speakers from the world of marketing discussing the key issues and opportunities facing the industry. The Festival of Marketing is going digital with a week-long...
Covid-19 is one of the greatest marketing tests of all time

Covid-19 is one of the greatest marketing tests of all time

The Covid-19 pandemic is proving to be one of the “greatest marketing tests of all time”, which should invigorate marketers to use every tool at their disposal as a force for good, says Bozoma Saint John. CMO of US marketing and entertainment business Endeavor, Saint...
Coronavirus is a real reset moment for marketing

Coronavirus is a real reset moment for marketing

HSBC’s global head of marketing, Leanne Cutts, does not believe marketing will pivot back to how it was before coronavirus, but believes the pandemic offers a real opportunity for change in terms of ways of working, brand building and engagement with customers....