Huawei shifts global marketing focus to long-term brand building

Allowing the global organisation to focus on the long term has enabled local country teams to focus on “survival” and the short term. Chinese smartphone brand Huawei shifted the focus of its global marketing team to long-term growth and brand building last year, as it...

Channel 4 on the lookout for new marketing director amid reshuffle

The broadcaster is on the hunt for a marketing director and communications director, both of whom will report into Channel 4 CMO Zaid Al-Qassab. Broadcaster Channel 4 is seeking a new marketing director and communications director to report into CMO Zaid Al-Qassab,...

Confidence in marketing jobs edges up

Although still negative overall, expectations around marketing jobs has improved thanks in part to the government’s extension of the furlough scheme. While the outlook for jobs in marketing remains pessimistic there are signs of improvement, according to new research...

The Festival of Marketing launches effectiveness event

Mark Ritson, Helen Edwards and CMOs from Nationwide and KFC confirmed for a new March event called The Bottom Line that will deliver insight into what marketers should spend their time and money on. The Festival of Marketing returns in March with a new digital event...

Marketing Week’s biggest news stories of 2020

In a year of disruption and chaos, themes around engagement and purpose grabbed marketers’ attention. Pretty much everything that happened this year will, of course, be seen through the cracked prism of the global pandemic, but it’s intriguing to note that many of...