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The cost of Covid on marketing careers

The 2021 Marketing Week Career and Salary Survey reveals the toll the pandemic has taken on marketers’ careers, exposing the impact of the crisis on team structures and wider business culture. The onset of the coronavirus pandemic sent shockwaves through the marketing...

Unilever’s CMO on the key to marketing through a recession

“Value and values” are key to marketing in times of recession, according to Unilever’s chief digital and marketing officer Conny Braams, who says brands have got to “strike the right balance” between short-term fire fighting and long-term objectives when times are...

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