John Lewis and Boots have become the latest in a growing list of retailers closing stores, cutting jobs and restructuring as the impact of the coronavirus lockdown hits the retail sector. The news comes just a day after chancellor Rishi Sunak announced a £30bn plan...
This year’s Festival of Marketing will take place online across five days from 5 to 9 October with top speakers from the world of marketing discussing the key issues and opportunities facing the industry. The Festival of Marketing is going digital with a week-long...
The marketing industry plans to use new incentives to hire apprentices and young workers, but questions if the support will be enough to convince all businesses of their value. The government’s move to ward off mounting fears of a surge in youth unemployment by...
The Covid-19 pandemic is proving to be one of the “greatest marketing tests of all time”, which should invigorate marketers to use every tool at their disposal as a force for good, says Bozoma Saint John. CMO of US marketing and entertainment business Endeavor, Saint...
HSBC’s global head of marketing, Leanne Cutts, does not believe marketing will pivot back to how it was before coronavirus, but believes the pandemic offers a real opportunity for change in terms of ways of working, brand building and engagement with customers....
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