Festival of Marketing launches event to help marketers plan for future

‘Fast Forward’ will offer insight into what marketers need to help grow their brands and bolster their careers in the years ahead. It features CMOs from Unilever, Just Eat and Amazon, as well as thought leaders including Rory Sutherland. CMOs from Unilever, Amazon and...

Marketing Week begins search for 2021’s most effective marketers

Marketing Week’s Top 100 most effective marketers is back and ready to celebrate effective marketing leadership in challenging times. Marketing Week’s hunt for the Top 100 most effective marketers is back and more important than ever as we look to celebrate great...

Our goal is to become global leaders in marketing

To become a world-leading marketing organisation, the FMCG giant says it needs to be bolder and more creative. Kraft Heinz hailed “inventive” product innovation and marketing for being “key ingredients” in the company’s growth as it looks to ramp up marketing...

‘Marketing muscle’ helps McDonald’s beat pre-pandemic sales

The fast food chain’s CEO says maximising marketing “in a culturally relevant way” and a focus on simplicity and customer needs has helped it drive growth despite Covid. McDonald’s used its “marketing muscle to keep the golden arches shining brightly” during the past...