Sep 16, 2021
After an intense 18 months for the business world, Marketing Week will celebrate the tireless work of marketers with the return of the in-person Masters Awards ceremony in October. The annual Marketing Week Masters Awards ceremony is returning next month with an...
Sep 16, 2021
While the effectiveness culture of UK brands and agencies is “encouraging”, there is still “significant” work to be done in marketing to boost business performance, according to the inaugural IPA Effectiveness Culture Monitor. Published today (16 September), the study...
Sep 14, 2021
The School of Marketing is on a mission to open up marketing as a career of choice to Afghan refugees arriving in the UK, through the development of a free digital skills initiative. The programme, devised by the skills-based marketing education organisation, will...
Sep 13, 2021
The value retailer is looking to beef up its digital marketing capability in a bid to offer more personalised content to consumers, as the business eyes the launch of a new customer-facing website next year. Primark is looking to strengthen its digital marketing...
Sep 3, 2021
Applications for the nine month executive development programme for CMOs will close on 22 October. Applications are now open for The Marketing Academy’s EMEA Fellowship Programme 2022, which is designed exclusively for CMOs and aims to develop the skills they need to...
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