McDonald’s new loyalty scheme has ‘exceeded expectations’ as digital sales jump
According to McDonald’s CEO Chris Kempcziski, the fast food chain’s global loyalty scheme has been the “single biggest driver of...
McDonalds
McDonald’s new loyalty scheme has ‘exceeded expectations’ as digital sales jump
According to McDonald’s CEO Chris Kempcziski, the fast food chain’s global loyalty scheme has been the “single biggest driver of...
McDonald’s launches loyalty scheme that rewards customers with Big Macs
McDonald’s new app-based loyalty programme allows customers to swap points for menu items such as McNuggets and a mini McFlurry...
McDonald’s launches loyalty scheme that rewards customers with Big Macs
McDonald’s new app-based loyalty programme allows customers to swap points for menu items such as McNuggets and a mini McFlurry...
McDonald’s rolls out brand platform to showcase its positive impact on people and planet
Fast-food giant McDonald’s is upping its focus on sustainability via the launch of its ‘Change a little, Change a lot’...
McDonald’s names new global CMO in wider leadership reshuffle
McDonald’s has promoted from within for the role of global CMO, part of a wider executive reshuffle aimed at accelerating...
McDonald’s brings back ‘critical’ UK CMO role
Promoted to CMO at the fast food giant, Michelle Graham-Clare has been McDonald’s most senior UK marketer since the departure...
‘Marketing muscle’ helps McDonald’s beat pre-pandemic sales
The fast food chain’s CEO says maximising marketing “in a culturally relevant way” and a focus on simplicity and customer...
Former McDonald’s UK CMO Gareth Helm joins HomeServe
Helm will work across six countries and multiple brands to help HomeServe in its aim to become the most trusted...
McDonald’s, Sky and Amazon slashed ad spend as lockdown hit
Some brands cut spend by 97%, while others increased it by more than 100%, as companies took varying approaches to...
McDonald’s prepares to spend marketing ‘war chest’ to boost recovery from Covid
McDonald’s is preparing to spend a “sizeable marketing war chest” in the second half of 2020 as it aims to...
McDonald’s goes back to advertising as it celebrates ‘return of the mac’
McDonald’s is launching a major new marketing campaign to mark the reopening of its restaurants after falling “briefly silent” during...
