Sep 28, 2020
Helm will work across six countries and multiple brands to help HomeServe in its aim to become the most trusted provider of home repairs and improvements. McDonald’s former UK CMO Gareth Helm has joined HomeServe as its global CMO. Helm left the fast food chain in...
Aug 4, 2020
Some brands cut spend by 97%, while others increased it by more than 100%, as companies took varying approaches to managing the fallout from the coronavirus pandemic. Some of the UK’s biggest advertisers slashed traditional ad spend in the second quarter of the year...
Jul 28, 2020
McDonald’s is preparing to spend a “sizeable marketing war chest” in the second half of 2020 as it aims to boost growth and speed up its recovery from the coronavirus pandemic. The fast food chain posted a 23.9% year-on-year fall in same-store sales for the quarter...
Jul 17, 2020
McDonald’s is launching a major new marketing campaign to mark the reopening of its restaurants after falling “briefly silent” during lockdown. McDonald’s is launching a major marketing campaign celebrating it’s return to the high street following the closure of the...
Jun 25, 2020
The resignation of McDonald’s UK CMO has prompted a rejig of the marketing team as it looks to build business momentum with coronavirus lockdowns easing. McDonald’s UK CMO Gareth Helm is leaving the business, prompting a rejigging of the marketing team as it looks to...
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