Verizon Media Terms Of Service

If you’re bringing your brick and mortar store on-line or planning to launch an eCommerce store, having a advertising strategy in place would increase your chances of success. Accidents value businesses billions of dollars yearly. 25 Studies have shown how...

Tesco reports ‘strong interest’ from brands in new media platform

Tesco claims to have seen “strong” early interest in its new media and insights platform, launched in November last year, and remains convinced it could be a major revenue stream for the retailer in future. The Tesco Media and Insight platform, powered by Dunnhumby,...

Tesco launches media platform for brands built on Clubcard data

Tesco says the closed-loop platform, which has been launched in partnership with Dunnhumby, will help brands and agencies better understand changing consumer needs and deliver more relevant campaigns. Tesco is launching a media and insights platform, opening up the...

TUI on revamping its media strategy to ‘evolve’ past Covid crisis

Change is often borne out of adversity. That was the case at travel operator TUI, which saw the tumult of the pandemic as a chance to reinvigorate its brand with a new identity, set of creative principles and media strategy. “I’m not sure if all of this would have...