How To Measure Social Media Success and Make Changes to Reach Your Goals
There is just so much content out there about how to measure social media success. I’ve gone through a bunch...
media
Verizon Media Terms Of Service
If you're bringing your brick and mortar store on-line or planning to launch an eCommerce store, having a advertising strategy...
Tesco reports ‘strong interest’ from brands in new media platform
Tesco claims to have seen “strong” early interest in its new media and insights platform, launched in November last year,...
Tesco launches media platform for brands built on Clubcard data
Tesco says the closed-loop platform, which has been launched in partnership with Dunnhumby, will help brands and agencies better understand...
TUI on revamping its media strategy to ‘evolve’ past Covid crisis
Change is often borne out of adversity. That was the case at travel operator TUI, which saw the tumult of...
TUI on revamping its media strategy to ‘evolve’ past Covid crisis
Change is often borne out of adversity. That was the case at travel operator TUI, which saw the tumult of...
Virgin Media O2, British Gas and Sky demand world leaders tackle climate misinformation
Major UK brands including Virgin Media O2, Sky, British Gas, Ben & Jerry’s and SSE have signed an open letter...
M&S Food expects social media to be ‘bigger’ than TV for Christmas campaign
https://www.youtube.com/watch?v=Dlem-MOMZOs Marks & Spencer’s Christmas food campaign will span TV, video-on-demand and news brands this year, but according to marketing...
ROI on media spend highest when ’40-50% spent online’
Advertisers outside of the awards circuit are seeing the success of their campaigns increase when media investment is divided between...
ROI on media spend highest when ’40-50% spent online’
Advertisers outside of the awards circuit are seeing the success of their campaigns increase when media investment is divided between...
Inside Boots’ mission to create a ‘world class media agency’
Boots is on a mission to offer brands a “world class” media agency experience through the launch of its full-service...
GSK poaches Adidas global media director Simon Peel
The pharmaceutical multinational is “thrilled” at the appointment of Peel, who joins after seven years with the sportswear brand. Simon...
