Coronavirus pandemic drives record decline in marketing budgets

UK marketing budgets were cut by their highest levels in the more than 20-year history of the IPA Bellwether report, laying bare the impact the Covid-19 pandemic has had on the industry. The net balance of companies cutting their marketing budget fell to -50.7% in the...

Marketers prepare for significant job losses amid Covid-19 pandemic

For the first time since data collection began, marketers expect overall levels of employment to be lower in three months’ time, although there are hopes the government’s interventions will mitigate some of the impact. Marketers are expecting job losses for the first...

How BT is demonstrating its purpose during the pandemic

BT is hoping to “do the opposite” of the strategy most brands are taking during the coronavirus pandemic by demonstrating its purpose through communications, rather than using advertising to tell people what its purpose is. The telecoms firm has launched a campaign,...