Meta has pledged to build an advertising ecosystem that relies on less data, as the social media giant looks to push forward with its privacy agenda. EMEA director of global customer marketing, Carrie Timms, explained the brand realises people are more concerned...
Premier Foods credits its “successful” branded growth model for building increased stability as the business prepares to expand into new categories and readies for overseas expansion. Speaking on an investor call this morning (16 November), CEO Alex Whitehouse...
Finding consumers are “really responding” to digital marketing, Sainsbury’s is celebrating its status as the UK’s second largest online grocery retailer after increasing market share. Sainsbury’s has credited a strong performance by brands including Argos, Habitat and...
A year on from launching its first ever Christmas campaign, Disney is back with another festive ad celebrating the power of storytelling and family traditions. ‘The Stepdad’ is a three-minute animated film in which two children and their stepdad adapt as he moves into...
Marketers need to stop talking and start doing if they are to help companies to achieve sustainability goals, according to a panel of global marketers speaking at the Festival of Marketing: The Year Ahead yesterday (19 October). “Hand on heart, marketing could do...
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