Meta promises ad ecosystem relying on ‘less data’ in privacy push

Meta has pledged to build an advertising ecosystem that relies on less data, as the social media giant looks to push forward with its privacy agenda.  EMEA director of global customer marketing, Carrie Timms, explained the brand realises people are more concerned...

Sainsbury’s grabs online share with digital marketing push

Finding consumers are “really responding” to digital marketing, Sainsbury’s is celebrating its status as the UK’s second largest online grocery retailer after increasing market share. Sainsbury’s has credited a strong performance by brands including Argos, Habitat and...

Disney looks to build on festive success in ‘digital first’ push

A year on from launching its first ever Christmas campaign, Disney is back with another festive ad celebrating the power of storytelling and family traditions. ‘The Stepdad’ is a three-minute animated film in which two children and their stepdad adapt as he moves into...