How GSK reorganised its brand portfolio in response to Covid-19

By prioritising “ruthlessly” and unleashing the power of rapid decision making, pharmaceutical giant GlaxoSmithKline has been able to stay ahead of the curve during the Covid-19 pandemic, says global CMO Tamara Rogers. Speaking yesterday (24 June) at Cannes Lions...

Giffgaff turns around new campaign in a week in response to Covid-19

Giffgaff has brought forward the launch of an ad campaign focused on its community that it was planning to run later in the year as it looks to talk about the British spirit and togetherness amid the Covid-19 pandemic. The campaign creative, created by agency Made By...

ITV brings forward Britain Get Talking campaign in response to Covid-19

ITV has launched the next leg of its mental health campaign ‘Britain Get Talking’ sooner than planned in a bid to use its scale and reach as force for good during the Covid-19 pandemic. Originally set to go live in May, ITV managed to turnaround an updated version of...