Jun 9, 2021
Conventional consumer research alone may no longer be enough to give brands any kind of competitive advantage, according to a group of experts speaking at the Festival of Marketing: Fast Forward today (9 June). Santander UK chief customer and analytics officer, Saj...
Apr 13, 2021
Aviva says marketing will play a “crucial role” as it looks to drive future growth, with the newly-created chief customer and marketing role designed to help it achieve those ambitions. Aviva has strengthened its marketing team with the introduction of a chief...
Apr 9, 2021
These aren’t just customer insights. These are M&S customer insights. And according to the retailer, the “close relationship” it has with its customers on social media played a key role in the decisioning around its latest campaign. In March last year, at the...
Apr 8, 2021
Asos achieved record sales in the six months to 28 February, having significantly increased investment in marketing to capitalise on the Covid-driven shift towards online retail. The fashion retailer raised its marketing spend to £108.9m over the period, according to...
Dec 2, 2020
Markey takes on a new role as CMO at Boots following the departure of marketing director Helen Normoyle. Photo: Professional Images/@ProfImages TSB CMO Pete Markey is leaving to join Boots UK as the retailer looks to accelerate its digital transformation. Markey will...
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT Privacy & Cookies Policy
