Aviva restructures marketing with introduction of chief customer role

Aviva says marketing will play a “crucial role” as it looks to drive future growth, with the newly-created chief customer and marketing role designed to help it achieve those ambitions. Aviva has strengthened its marketing team with the introduction of a chief...

Asos credits marketing’s role in record results

Asos achieved record sales in the six months to 28 February, having significantly increased investment in marketing to capitalise on the Covid-driven shift towards online retail. The fashion retailer raised its marketing spend to £108.9m over the period, according to...

Pete Markey to leave TSB for CMO role at Boots

Markey takes on a new role as CMO at Boots following the departure of marketing director Helen Normoyle. Photo: Professional Images/@ProfImages TSB CMO Pete Markey is leaving to join Boots UK as the retailer looks to accelerate its digital transformation. Markey will...