Apr 13, 2021
Aviva says marketing will play a “crucial role” as it looks to drive future growth, with the newly-created chief customer and marketing role designed to help it achieve those ambitions. Aviva has strengthened its marketing team with the introduction of a chief...
Apr 9, 2021
These aren’t just customer insights. These are M&S customer insights. And according to the retailer, the “close relationship” it has with its customers on social media played a key role in the decisioning around its latest campaign. In March last year, at the...
Apr 8, 2021
Asos achieved record sales in the six months to 28 February, having significantly increased investment in marketing to capitalise on the Covid-driven shift towards online retail. The fashion retailer raised its marketing spend to £108.9m over the period, according to...
Dec 2, 2020
Markey takes on a new role as CMO at Boots following the departure of marketing director Helen Normoyle. Photo: Professional Images/@ProfImages TSB CMO Pete Markey is leaving to join Boots UK as the retailer looks to accelerate its digital transformation. Markey will...
Aug 25, 2020
New research from Kantar finds that marketers are overestimating the impact of factors such as brand versus performance and multimedia, and underestimating creativity and brand size when it comes to ad effectiveness. Marketers are underestimating the importance of...
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