The Molson Coors Beverage Company plans to further increase its overall marketing investment this year, having reported “tremendous progress” against its “revitalisation plan”. In its full year fiscal results for 2021, the business behind beer and alcohol brands...
Iceland has promoted former head of customer and marketing, Caspar Nelson, to the resurrected marketing director position. Source: ShutterstockIceland has reinstated the marketing director role, promoting Caspar Nelson to the position following almost four years at...
As part of a shakeup to its senior leadership team, GSK has promoted two of its marketers to the top level of its business in Great Britain and Ireland. GSK Consumer Healthcare has promoted Monica Michalopoulou to marketing director of its Great Britain and Ireland...
After two decades working at Mars in a range of marketing leadership roles, Wakely has been tapped for a top marketing position at drinks giant PepsiCo. Longstanding Mars marketer Jane Wakely is leaving the business after 20 years to join PepsiCo as executive vice...
PepsiCo has hailed investments into brand innovation and marketing for continuing its “competitive advantage” over rivals, as the beverage giant announced a boost to its third quarter results. The parent company of brands including Pepsi, 7 Up and Doritos reported a...
