Carling owner Molson Coors praises marketing’s role in business turnaround
The Molson Coors Beverage Company plans to further increase its overall marketing investment this year, having reported “tremendous progress” against...
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Iceland brings back marketing director role
Iceland has promoted former head of customer and marketing, Caspar Nelson, to the resurrected marketing director position. Source: ShutterstockIceland has...
Iceland brings back marketing director role
Iceland has promoted former head of customer and marketing, Caspar Nelson, to the resurrected marketing director position. Source: ShutterstockIceland has...
GSK elevates marketing’s role with key senior leadership appointments
As part of a shakeup to its senior leadership team, GSK has promoted two of its marketers to the top...
PepsiCo hires Mars Pet Nutrition CMO Jane Wakely for key marketing role
After two decades working at Mars in a range of marketing leadership roles, Wakely has been tapped for a top...
PepsiCo credits ‘strong’ innovation pipeline for role in top line growth
PepsiCo has hailed investments into brand innovation and marketing for continuing its “competitive advantage” over rivals, as the beverage giant...
Primark hails ‘critical role’ of digital marketing amid wider online push
The value retailer is looking to beef up its digital marketing capability in a bid to offer more personalised content...
Primark hails ‘critical role’ of digital marketing amid wider online push
The value retailer is looking to beef up its digital marketing capability in a bid to offer more personalised content...
McDonald’s brings back ‘critical’ UK CMO role
Promoted to CMO at the fast food giant, Michelle Graham-Clare has been McDonald’s most senior UK marketer since the departure...
TfL poaches Eurostar marketing director for top role
Gabriella Neudecker replaces marketing veteran Chris Macleod, who retired earlier this year after almost 15 years with the business. Transport...
Dixons Carphone credits role of CRM as it returns to profitability
Earlier this year, Dixons Carphone announced it was merging with Currys PC World, Carphone Warehouse and Team Knowhow under the...
Dixons Carphone credits role of CRM as it returns to profitability
Earlier this year, Dixons Carphone announced it was merging with Currys PC World, Carphone Warehouse and Team Knowhow under the...
