Sep 13, 2021
The value retailer is looking to beef up its digital marketing capability in a bid to offer more personalised content to consumers, as the business eyes the launch of a new customer-facing website next year. Primark is looking to strengthen its digital marketing...
Aug 4, 2021
Promoted to CMO at the fast food giant, Michelle Graham-Clare has been McDonald’s most senior UK marketer since the departure of Gareth Helm last summer. A year on from scrapping the CMO role, McDonald’s UK and Ireland has promoted Michelle Graham-Clare to senior...
Aug 4, 2021
Gabriella Neudecker replaces marketing veteran Chris Macleod, who retired earlier this year after almost 15 years with the business. Transport for London (TfL) has hired Gabriella Neudecker as its new director of customer and revenue, replacing marketing veteran Chris...
Jul 1, 2021
Earlier this year, Dixons Carphone announced it was merging with Currys PC World, Carphone Warehouse and Team Knowhow under the Currys name. Dixons Carphone CEO Alex Baldock credited “exciting advances” in data and customer relationship management (CRM) with playing a...
Jun 9, 2021
Conventional consumer research alone may no longer be enough to give brands any kind of competitive advantage, according to a group of experts speaking at the Festival of Marketing: Fast Forward today (9 June). Santander UK chief customer and analytics officer, Saj...
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