Aviva restructures marketing with introduction of chief customer role

Aviva says marketing will play a “crucial role” as it looks to drive future growth, with the newly-created chief customer and marketing role designed to help it achieve those ambitions. Aviva has strengthened its marketing team with the introduction of a chief...

Asos credits marketing’s role in record results

Asos achieved record sales in the six months to 28 February, having significantly increased investment in marketing to capitalise on the Covid-driven shift towards online retail. The fashion retailer raised its marketing spend to £108.9m over the period, according to...

Pete Markey to leave TSB for CMO role at Boots

Markey takes on a new role as CMO at Boots following the departure of marketing director Helen Normoyle. Photo: Professional Images/@ProfImages TSB CMO Pete Markey is leaving to join Boots UK as the retailer looks to accelerate its digital transformation. Markey will...

Marketers underestimate the role of creativity in effectiveness

New research from Kantar finds that marketers are overestimating the impact of factors such as brand versus performance and multimedia, and underestimating creativity and brand size when it comes to ad effectiveness. Marketers are underestimating the importance of...