Aug 25, 2020
New research from Kantar finds that marketers are overestimating the impact of factors such as brand versus performance and multimedia, and underestimating creativity and brand size when it comes to ad effectiveness. Marketers are underestimating the importance of...
Aug 24, 2020
Virgin Atlantic’s new top marketer will have digital, loyalty and customer journey as part of their remit, alongside marketing and communications. Virgin Atlantic is expanding the remit of its top marketer as CMO Claire Cronin departs after six years at the business....
Jul 30, 2020
Jobling will be responsible for moving the newly-renamed NatWest group forward as it looks to finally put the banking crash behind it and embark on a new strategy with purpose at its heart. NatWest Group has hired former Centrica marketing boss Margaret Jobling as its...
Jun 25, 2020
The resignation of McDonald’s UK CMO has prompted a rejig of the marketing team as it looks to build business momentum with coronavirus lockdowns easing. McDonald’s UK CMO Gareth Helm is leaving the business, prompting a rejigging of the marketing team as it looks to...
Jun 10, 2020
McDonald’s is promoting former UK marketer Alistair Macrow to the global role as it looks to marketing to help its recovery after the coronavirus pandemic forced many of its restaurants to close. McDonald’s has brought back the global CMO role less than a year after...
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