Jul 30, 2021
Outgoing Procter & Gamble president and CEO David Taylor said marketers “should not be worried” about former CFO Jon Moeller taking the reins, pledging marketing will continue to be a key channel for investment as the business looks to maintain “superiority”....
Jul 29, 2021
Rising confidence in the effectiveness of its output, coupled with an improvement in the quality of its campaigns, encouraged Diageo to ramp up its marketing budget by 23% over the year to 30 June. The global drinks giant looks set to maintain this increased level of...
Jul 23, 2021
While this month’s GfK research shows rising confidence in personal finances and spending money, expectations for the economy this coming year have once again dipped. As the majority of lockdown restrictions have now been lifted in the UK, consumer confidence has...
Jul 22, 2021
CEO Alan Jope stressed Ben & Jerry’s decision to pull out of territories in Israel was made by the brand’s independent board and that Unilever remains “fully committed” to its business in Israel, as the FMCG giant recorded turnover of €25.8bn (£22.3bn) for H1....
Apr 19, 2021
The beverage giant saw a boost to sales resulting in a 5% year-on-year increase in revenue to $9bn (£6.4bn), as CEO James Quincey credits the actions Coca-Cola took during the pandemic in helping its recovery. Coca-Cola warned marketing spend will be put on hold for...
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT Privacy & Cookies Policy
