Sep 25, 2020
The two key consumer confidence measures for marketers of purchase intent and consumers’ view on their personal financial situation over the coming year remain in negative territory even as confidence ticks up slightly. Consumers remain unwilling to make big purchases...
Aug 7, 2020
The sportswear brand cut spend related to events such as the Oympics but “doubled down” on digital as ecommerce sales almost doubled. Adidas cut its marketing budget by 25% in the second quarter but says it is “ready to reaccelerate” spend in the second half as...
Aug 4, 2020
Some brands cut spend by 97%, while others increased it by more than 100%, as companies took varying approaches to managing the fallout from the coronavirus pandemic. Some of the UK’s biggest advertisers slashed traditional ad spend in the second quarter of the year...
Jul 30, 2020
Coke is setting out a “declaration of intent” with its first major campaign since pausing all UK advertising in April due to the coronavirus pandemic. The multimillion-pound ‘Open Like Never Before’ campaign features a manifesto poem penned by London-based spoken word...
Jul 28, 2020
McDonald’s is preparing to spend a “sizeable marketing war chest” in the second half of 2020 as it aims to boost growth and speed up its recovery from the coronavirus pandemic. The fast food chain posted a 23.9% year-on-year fall in same-store sales for the quarter...
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