P&G CEO pledges ongoing support for marketing as brand spend ramps up

Outgoing Procter & Gamble president and CEO David Taylor said marketers “should not be worried” about former CFO Jon Moeller taking the reins, pledging marketing will continue to be a key channel for investment as the business looks to maintain “superiority”....

Diageo ups marketing spend as confidence in effectiveness soars

Rising confidence in the effectiveness of its output, coupled with an improvement in the quality of its campaigns, encouraged Diageo to ramp up its marketing budget by 23% over the year to 30 June. The global drinks giant looks set to maintain this increased level of...