Just Eat more than doubles marketing spend amid ‘exceptional’ year

Just Eat increased its marketing investment by 158% to €369m (£316m) in 2020, in a bid to grow market share and boost long-term profits as demand for food delivery ramped up. The company did “significantly” reduce its marketing spend from mid-March until May 2020 due...

Market research spend slumps as shift to digital and Covid hit

Market research is suffering from a long-term decline in investment that is being heightened by the Covid-19 pandemic, according to data exclusively compiled by Marketing Week. Using the IPA’s quarterly Bellwether report, we found that market research has been on a...

Consumers unwilling to spend as Christmas quarter approaches

The two key consumer confidence measures for marketers of purchase intent and consumers’ view on their personal financial situation over the coming year remain in negative territory even as confidence ticks up slightly. Consumers remain unwilling to make big purchases...