Apr 19, 2021
The beverage giant saw a boost to sales resulting in a 5% year-on-year increase in revenue to $9bn (£6.4bn), as CEO James Quincey credits the actions Coca-Cola took during the pandemic in helping its recovery. Coca-Cola warned marketing spend will be put on hold for...
Apr 1, 2021
Next is forgoing any promotional activity around the reopening of its physical stores even as it plans to increase its marketing spend above pre-Covid levels, instead focusing on driving sales through its online business. The retailer saved £21 million over the...
Mar 10, 2021
Just Eat increased its marketing investment by 158% to €369m (£316m) in 2020, in a bid to grow market share and boost long-term profits as demand for food delivery ramped up. The company did “significantly” reduce its marketing spend from mid-March until May 2020 due...
Dec 2, 2020
Market research is suffering from a long-term decline in investment that is being heightened by the Covid-19 pandemic, according to data exclusively compiled by Marketing Week. Using the IPA’s quarterly Bellwether report, we found that market research has been on a...
Sep 25, 2020
The two key consumer confidence measures for marketers of purchase intent and consumers’ view on their personal financial situation over the coming year remain in negative territory even as confidence ticks up slightly. Consumers remain unwilling to make big purchases...
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