We were right to shift spend from performance to brand-building
Airbnb has reported its “strongest ever” fourth quarter results, driven by higher revenue and increased marketing efficiency. Net profit reached...
spend
We were right to shift spend from performance to brand-building
Airbnb has reported its “strongest ever” fourth quarter results, driven by higher revenue and increased marketing efficiency. Net profit reached...
Pernod Ricard ups marketing spend despite ‘volatile’ environment
Pernod Ricard, the company behind brands including Beefeater gin, Absolut vodka and Jameson whiskey, will be increasing its marketing spend...
Ramping up marketing spend was ‘undoubtedly the right decision’
Increased marketing investment behind Coty’s key beauty brands has resulted in a “true turnaround of the business”, with revenue up...
Ramping up marketing spend was ‘undoubtedly the right decision’
Increased marketing investment behind Coty’s key beauty brands has resulted in a “true turnaround of the business”, with revenue up...
Kimberly-Clark to support price rises with increased marketing spend
Source: Shutterstock Kimberly-Clark plans to offset the “majority” of cost inflation this year by increasing the prices of its products,...
P&G reports more effective marketing after upping digital spend
Procter & Gamble (P&G) has reported a notable improvement in the effectiveness of its marketing spend, three months on from...
P&G reports more effective marketing after upping digital spend
Procter & Gamble (P&G) has reported a notable improvement in the effectiveness of its marketing spend, three months on from...
Market research budgets enjoy strongest boost in nine years as marketing spend slows
UK marketing budgets enjoyed their third successive quarter of expansion at the end of last year, but economic pressures have...
Britvic preps CX centre of excellence amid marketing spend boost
Britvic has highlighted the increased flexibility of its media strategy as it looks to exceed historic levels of marketing spend...
