Dec 2, 2020
Market research is suffering from a long-term decline in investment that is being heightened by the Covid-19 pandemic, according to data exclusively compiled by Marketing Week. Using the IPA’s quarterly Bellwether report, we found that market research has been on a...
Sep 25, 2020
The two key consumer confidence measures for marketers of purchase intent and consumers’ view on their personal financial situation over the coming year remain in negative territory even as confidence ticks up slightly. Consumers remain unwilling to make big purchases...
Aug 7, 2020
The sportswear brand cut spend related to events such as the Oympics but “doubled down” on digital as ecommerce sales almost doubled. Adidas cut its marketing budget by 25% in the second quarter but says it is “ready to reaccelerate” spend in the second half as...
Aug 4, 2020
Some brands cut spend by 97%, while others increased it by more than 100%, as companies took varying approaches to managing the fallout from the coronavirus pandemic. Some of the UK’s biggest advertisers slashed traditional ad spend in the second quarter of the year...
Jul 30, 2020
Coke is setting out a “declaration of intent” with its first major campaign since pausing all UK advertising in April due to the coronavirus pandemic. The multimillion-pound ‘Open Like Never Before’ campaign features a manifesto poem penned by London-based spoken word...
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