McDonald’s, Sky and Amazon slashed ad spend as lockdown hit

Some brands cut spend by 97%, while others increased it by more than 100%, as companies took varying approaches to managing the fallout from the coronavirus pandemic. Some of the UK’s biggest advertisers slashed traditional ad spend in the second quarter of the year...

Unilever to invest heavily in ad spend as lockdowns ease

Unilever is planning to “invest heavily” in brand and marketing spend in the second half of the year as it looks to come out of the coronavirus crisis strongly and weather the expected economic recession globally. The FMCG giant cut ad spend by one percentage point in...