Haleon unveils brand-driven growth strategy ahead of GSK split

Haleon unveils brand-driven growth strategy ahead of GSK split

GSK Consumer Healthcare, due to rebrand as Haleon, has promised to continue driving brand investment ahead of sales growth when it demerges from pharmaceuticals business GlaxoSmithKline (GSK) later this year. This will support the business’s new growth strategy,...

TUI on revamping its media strategy to ‘evolve’ past Covid crisis

Change is often borne out of adversity. That was the case at travel operator TUI, which saw the tumult of the pandemic as a chance to reinvigorate its brand with a new identity, set of creative principles and media strategy. “I’m not sure if all of this would have...