Apr 29, 2021
Think you’re going to grow your B2B brand by focusing on customer loyalty? According to the law of double jeopardy, you’re wrong, and that has implications for everything from growth KPIs to marketing strategy. A major new study by Ehrenberg-Bass Institute’s Professor...
Apr 27, 2021
As Covid-19 restrictions ease, Whitbread, the owner of Premier Inn, is banking on marketing to harness “pent-up demand” among consumers for staycations and to drive the business’s recovery. With the nation under lockdown and unable to travel for the majority of the...
Apr 9, 2021
Coca-Cola has revamped Coca-Cola and Diet Coke packs to bring them in line with the refreshed Coca-Cola Zero Sugar design, a continuation of its ‘One Brand’ strategy, which it describes as “integral” to its marketing approach. Coca-Cola has updated the design of...
Mar 11, 2021
John Lewis is hoping to tap into the promise of localism with a dual-pronged strategy combining the rollout of smaller, service-orientated outlets with the integration of its brand into Waitrose stores, as the partnership fights a £517m pre-tax loss in 2020. Looking...
Mar 9, 2021
Domino’s has credited marketing for a boost in sales and is now looking to build on this momentum with the launch of a multi-year growth strategy. Domino’s says investment in marketing and innovation will be key to growth in a post-pandemic economy, as it aims to hit...
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT Privacy & Cookies Policy
