Coca-Cola revamps entire range as it sticks by unified pack strategy

Coca-Cola has revamped Coca-Cola and Diet Coke packs to bring them in line with the refreshed Coca-Cola Zero Sugar design, a continuation of its ‘One Brand’ strategy, which it describes as “integral” to its marketing approach. Coca-Cola has updated the design of...

Domino’s ups marketing investment as part of growth strategy

Domino’s has credited marketing for a boost in sales and is now looking to build on this momentum with the launch of a multi-year growth strategy. Domino’s says investment in marketing and innovation will be key to growth in a post-pandemic economy, as it aims to hit...

Coca-Cola ditches unified packaging strategy with Zero Sugar push

Coca-Cola has enlisted Tyler, The Creator for its latest campaign which looks to highlight the “indescribable” feeling drinking a Coke creates, while showcasing the redesigned Coca-Cola Zero Sugar pack. Coca-Cola has unveiled a new look for Coca-Cola Zero Sugar,...