Apr 9, 2021
Coca-Cola has revamped Coca-Cola and Diet Coke packs to bring them in line with the refreshed Coca-Cola Zero Sugar design, a continuation of its ‘One Brand’ strategy, which it describes as “integral” to its marketing approach. Coca-Cola has updated the design of...
Mar 11, 2021
John Lewis is hoping to tap into the promise of localism with a dual-pronged strategy combining the rollout of smaller, service-orientated outlets with the integration of its brand into Waitrose stores, as the partnership fights a £517m pre-tax loss in 2020. Looking...
Mar 9, 2021
Domino’s has credited marketing for a boost in sales and is now looking to build on this momentum with the launch of a multi-year growth strategy. Domino’s says investment in marketing and innovation will be key to growth in a post-pandemic economy, as it aims to hit...
Feb 24, 2021
Coca-Cola has enlisted Tyler, The Creator for its latest campaign which looks to highlight the “indescribable” feeling drinking a Coke creates, while showcasing the redesigned Coca-Cola Zero Sugar pack. Coca-Cola has unveiled a new look for Coca-Cola Zero Sugar,...
Feb 20, 2021
A year on from deciding to retire the RBS brand and reposition as the NatWest Group, the bank says it is progressing with its purpose-led strategy despite the strain of Covid-19. Despite the “extreme disruption” caused by the pandemic, the NatWest Group says it is...
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