Coca-Cola ditches unified packaging strategy with Zero Sugar push

Coca-Cola has enlisted Tyler, The Creator for its latest campaign which looks to highlight the “indescribable” feeling drinking a Coke creates, while showcasing the redesigned Coca-Cola Zero Sugar pack. Coca-Cola has unveiled a new look for Coca-Cola Zero Sugar,...

Industry urged to develop ‘cohesive strategy’ on apprenticeships

The DMA is urging the data and marketing industry to make a “concerted effort” to open up opportunities for apprentices, as it calls for greater flexibility and clarity from the government. The data and marketing industry is missing a “cohesive strategy” for promoting...