Pret launches first grocery range in Tesco

Pret is expanding into packaged goods as part of its transformation plan and move away from its store-first strategy. Fans of Pret A Manger’s croissants can now stock up on them at home as the brand launches its first supermarket range of frozen croissants in Tesco....

M&S taps up Tesco marketer to lead clothing and home

Anna Braithwaite will head up marketing for M&S clothing and home, tasked with driving reappraisal, replacing Nathan Ansell who is set to leave the business. Tesco’s global brand director for non-food, Anna Braithwaite, is set to join Marks & Spencer as...

Tesco on how Covid-19 helped it to ‘really be at its best’

Covid-19 caused many businesses to drastically change their course, restructure or make a radical change to plans. However, for Tesco it solidified a strategy that allowed the retailer “to really be at our best”. Speaking at the Festival of Marketing the brand’s chief...

BT Sport, Tesco and ITV top Marketing Week Masters awards shortlist

The shortlist for Marketing Week’s Masters awards is revealed, with Tena, Kraft Heinz and Aldi also racking up multiple nominations. BT Sport, Tesco, ITV, Tena, Aldi, Capita for the British Army, Dixons Carphone and Kraft Heinz are among the brands leading the way...