Marketing Week begins search for 2021’s most effective marketers

Marketing Week’s Top 100 most effective marketers is back and ready to celebrate effective marketing leadership in challenging times. Marketing Week’s hunt for the Top 100 most effective marketers is back and more important than ever as we look to celebrate great...

Last chance to enter the Marketing Week Masters awards

The deadline for the 2021 Marketing Week Masters awards is 30 April – here’s why you should enter. The deadline to enter the Marketing Week Masters awards is fast approaching, with just a few days remaining until the 30 April cut-off point. We have refreshed the...

5 interesting stats to start the week

CMOs resort to ‘low risk, low return’ strategies Nearly three-quarters (73%) of CMOs are falling back on “low risk, low return” strategies and relying on existing customers rather than new markets to fuel growth in 2021. More than a third (39%) of CMOs plan to...

BT Sport, Tesco and ITV top Marketing Week Masters awards shortlist

The shortlist for Marketing Week’s Masters awards is revealed, with Tena, Kraft Heinz and Aldi also racking up multiple nominations. BT Sport, Tesco, ITV, Tena, Aldi, Capita for the British Army, Dixons Carphone and Kraft Heinz are among the brands leading the way...

5 interesting stats to start your week

Major brands holding back ad spend by six months Four in 10 major multinationals plan to hold back ad spend by six months, suggesting the world’s biggest brands remain wary of returning to previous levels of spend even as coronavirus restrictions lift in many...