5 interesting stats to start the week

CMOs resort to ‘low risk, low return’ strategies Nearly three-quarters (73%) of CMOs are falling back on “low risk, low return” strategies and relying on existing customers rather than new markets to fuel growth in 2021. More than a third (39%) of CMOs plan to...

BT Sport, Tesco and ITV top Marketing Week Masters awards shortlist

The shortlist for Marketing Week’s Masters awards is revealed, with Tena, Kraft Heinz and Aldi also racking up multiple nominations. BT Sport, Tesco, ITV, Tena, Aldi, Capita for the British Army, Dixons Carphone and Kraft Heinz are among the brands leading the way...

5 interesting stats to start your week

Major brands holding back ad spend by six months Four in 10 major multinationals plan to hold back ad spend by six months, suggesting the world’s biggest brands remain wary of returning to previous levels of spend even as coronavirus restrictions lift in many...

5 things that matter this week and why

McDonald’s brings back the CMO role McDonald’s is bringing back the CMO role less than a year after it scrapped it as a part of a restructure, as it looks to “reestablish strong business momentum” after coronavirus. Former UK marketing boss Alistair Macrow is taking...

Marketing Week Masters awards deadline extended

More than 60 CMOs and managing directors will judge the annual awards, which celebrate strategic effectiveness across the marketing world. The Marketing Week Masters awards deadline has been extended until 1 May. Across more than 30 categories, the awards celebrate...