BT Sport, Tesco and ITV top Marketing Week Masters awards shortlist

The shortlist for Marketing Week’s Masters awards is revealed, with Tena, Kraft Heinz and Aldi also racking up multiple nominations. BT Sport, Tesco, ITV, Tena, Aldi, Capita for the British Army, Dixons Carphone and Kraft Heinz are among the brands leading the way...

5 interesting stats to start your week

Major brands holding back ad spend by six months Four in 10 major multinationals plan to hold back ad spend by six months, suggesting the world’s biggest brands remain wary of returning to previous levels of spend even as coronavirus restrictions lift in many...

5 things that matter this week and why

McDonald’s brings back the CMO role McDonald’s is bringing back the CMO role less than a year after it scrapped it as a part of a restructure, as it looks to “reestablish strong business momentum” after coronavirus. Former UK marketing boss Alistair Macrow is taking...

Marketing Week Masters awards deadline extended

More than 60 CMOs and managing directors will judge the annual awards, which celebrate strategic effectiveness across the marketing world. The Marketing Week Masters awards deadline has been extended until 1 May. Across more than 30 categories, the awards celebrate...

Giffgaff turns around new campaign in a week in response to Covid-19

Giffgaff has brought forward the launch of an ad campaign focused on its community that it was planning to run later in the year as it looks to talk about the British spirit and togetherness amid the Covid-19 pandemic. The campaign creative, created by agency Made By...