The shortlist for Marketing Week’s Masters awards is revealed, with Weetabix, PlayStation, Aldi and Nationwide also racking up multiple nominations. Tesco, KFC, Specsavers, Weetabix, PlayStation, Nationwide and Aldi are among the brands leading the way with multiple...
In partnership with the Advertising Association and Kantar, Marketing Week will reveal the month’s most effective advertising campaign and share what marketers can learn from it. Marketing Week is partnering with the Advertising Association’s Trust Working Group and...
Marketing Week’s Top 100 most effective marketers is back and ready to celebrate effective marketing leadership in challenging times. Marketing Week’s hunt for the Top 100 most effective marketers is back and more important than ever as we look to celebrate great...
The deadline for the 2021 Marketing Week Masters awards is 30 April – here’s why you should enter. The deadline to enter the Marketing Week Masters awards is fast approaching, with just a few days remaining until the 30 April cut-off point. We have refreshed the...
CMOs resort to ‘low risk, low return’ strategies Nearly three-quarters (73%) of CMOs are falling back on “low risk, low return” strategies and relying on existing customers rather than new markets to fuel growth in 2021. More than a third (39%) of CMOs plan to...
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