Jun 12, 2020
McDonald’s brings back the CMO role McDonald’s is bringing back the CMO role less than a year after it scrapped it as a part of a restructure, as it looks to “reestablish strong business momentum” after coronavirus. Former UK marketing boss Alistair Macrow is taking...
Apr 6, 2020
More than 60 CMOs and managing directors will judge the annual awards, which celebrate strategic effectiveness across the marketing world. The Marketing Week Masters awards deadline has been extended until 1 May. Across more than 30 categories, the awards celebrate...
Mar 31, 2020
Giffgaff has brought forward the launch of an ad campaign focused on its community that it was planning to run later in the year as it looks to talk about the British spirit and togetherness amid the Covid-19 pandemic. The campaign creative, created by agency Made By...
Mar 24, 2020
Morrisons responds to coronavirus The past few weeks for many has gone by in a blur, of oscillating between overreacting and underreacting with the nation’s attitude highlighted through the microcosm of supermarkets. As shelves are left bare and many fear isolation...
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