The shortlist for Marketing Week’s Masters awards is revealed, with Weetabix, PlayStation, Aldi and Nationwide also racking up multiple nominations.

Tesco, KFC, Specsavers, Weetabix, PlayStation, Nationwide and Aldi are among the brands leading the way with multiple nominations at this year’s Marketing Week Masters awards.

Tesco has nine nominations across categories including Brand Innovation, Content, Social Media, and Insight and Market Research for its ‘No Naughty List’ and ‘Doubling Down On Tesco Value’ campaigns, as well as its innovation in response to the pandemic.

KFC, meanwhile, has five nominations for categories including Brand Innovation, Multichannel Marketing, PR and Brand Storytelling, and Retail and Ecommerce for its work with Mother London on its ‘The World’s Least Appropriate Slogan’ campaign.

Specsavers has also racked up five nominations across categories including Content, Social Media, and Health and Life Sciences for its ‘Covid-19 Care Hub’.

Elsewhere, Playstation has five nominations across three categories, Weetabix has four nominations, two of which are for its ‘Weetabix x Beanz’ activity, and Aldi, Nationwide and Co-op are all shortlisted in four categories.

Aldi UK, Forest Holidays, KCOM, London North Eastern Railway, O2,
Specsavers, The Open University and UKTV are all up for Marketing Team of the Year.

While BBH, Ear to the Ground, Essence, Hill+Knowlton Strategies, Mother London, Stein IAS and VCCP will be battling it out for Agency of the Year.

We will be revealing the shortlist for Brand of the Year shortly.

Marketing Week’s editor-in-chief Russell Parsons says: “One of Marketing Week’s objectives is to celebrate and analyse what good looks like, and the awards are a key part of that. With this shortlist we are presenting back what makes for effective, innovative and creative marketing activity.

“I congratulate everyone who made the list. Given all the challenges you have all faced, it’s brilliant to see the depth and breadth of achievement and the wonderful talent that powers it.”

The shortlist was decided by a jury of senior marketers from some of the UK’s biggest businesses. This year, our expert panel of judges includes Waitrose customer director Martin George, NatWest’s group CMO Margaret Jobling and Camelot Group CMO Keith Moor.

The winners will be announced at an in-person awards ceremony in London this October. We will be sharing further details of this shortly, but you can register your interest to receive updates.

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