Use a golden record of data to enhance customer experiences
To achieve the most ROI from your consumer facts, you want a strong basis. Producing a exact golden record for each shopper with enriched knowledge, a whole make contact with graph and a entire id graph offers the context your brand requires to differentiate primarily based on CX. Specific knowledge includes equally first-celebration facts as well as 3rd-celebration data to enrich your complete being familiar with of every single client.
If your brand lacks a pristine golden file for every shopper, be part of John Nash, main marketing and advertising and strategy officer at Redpoint, as he discusses the finest steps to get begun.
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About The Author
Cynthia Ramsaran is director of personalized content at Third Door Media, publishers of Lookup Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/written content advertising and marketing practical experience, Cynthia’s know-how spans the advertising, technological know-how, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and manufactured imagined leadership for KPMG. Cynthia hails from Queens, NY and attained her Bachelor’s and MBA from St. John’s University.
